How To Keep Up To Date on Mortgage Website Technologies

The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…

Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.

True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?

As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:

Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.

Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.

Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.

Best Mortgage Website Design

The Internet has empowered mortgage loan officers, brokers and lenders to reach their potential clients with unprecedented efficiency. Every new or seasoned professional has a mortgage website, which means that the overwhelming majority of clients who choose a mortgage company will come through and online lead capture form on the mortgage company’s website. Now the million dollar question that should be asked is, “What impression does your website give of your company?” The old thought which in-fact still exists was that if you has a website in any form, then clients will start coming in droves. That, of course, is false because your website is your first point of contact with your potential clients and if it doesn’t convey the right message, it doesn’t impress the online visitor, you won’t be getting any mortgage leads to work with.

And You Have Just Five Seconds To Impress

Both technology and customer attitudes are changing at a rapid pace. Blink and you’ll miss them. According to recent studies online visitors are mostly likely to switch to an alternative brand if a website or service didn’t work within five seconds. Now just take a moment to think about how long five seconds is. One. Two. Three. Four. Five. That’s it. That’s all the time a mortgage company website has to make a good impression on a potential loan buyer.

Similarly, a quick website or mobile mortgage app is incredibly important. Here are few things you need to take of:

1) Ensure you mortgage website landing pages load quickly
2) Have an attractive mortgage design
3) Informative headline that conveys your value proposition
4) Provide easy navigation
5) Install a SSL, prove your site is safe, secure and credible
6) Go for a hosting with reliable fast servers
7) Simple content that is easy for a user to understand
8) Clear and prominent calls to action
9) And finally ensure your mortgage site is optimized for mobile and tablet


Online Reviews To Market Your Commercial Mortgage Website

The most effective way to market your commercial mortgage website is to use review sites to increase your ranking on the search engines. Most consumers today won’t even leave the house without first looking up a business’s online review. This simple yet free technique will increase your website’s chances by manifold to appear on the first page of google results (SERPs). Additionally reviews can be a great opportunity for you to obtain useful feedback from your users.


A review site is kind of a social website where the online community ranks the service that you provide. It is a website on which reviews can be posted about people, businesses, products, or services. There are many review sites, some of the most highly-respected review sites are Facebook, Amazon, Angie’s List, Yelp and Google Places.

How Review Websites Work

Anyone can come to a review website and write a review. In most cases, customers are given broad guidelines for reviews, and asked to allocate a star rating for the product or service reviewed. The sites then use a complex algorithm on the back-end to post reviews after filtering out suspicious reviews.

When more than one review has been posted, the sites average the star ratings to give a business or product an overall rating. Reviewers who post a lot of reviews generally get a higher status, and their reviews are given more prominence.

Key Benefits Of Online Customer Reviews For Commercial Mortgage Websites

Studies by independent research groups like Forrester Research, comScore, The Kelsey Group, and the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior.[2] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.[3] In 2007 even large companies such as Best Buy and Walmart began to mention online reviews in television advertisements and on the back of receipts.

So here are some of benefits you’ll enjoy from online reviews of your commercial mortgage web site:

  1. Free Advertising
  2. Free High Quality Inbound Links
  3. Higher Ranking In Search Engine Results
  4. Positive Reviews Can Boost Confidence Of Potential Clients
  5. Constructive Criticism & Suggestions
  6. Personal Level Relationship With Customers

And finally to truly harness the power of reviews always respond to your mortgage business reviews, whether they are positive or negative.

How To Update Your Mortgage Website Billing Information On

You can update billing and other information in relation to your mortgage website payment by updating your billing details on However, please note that the updated information will only reflect on your invoice from the next payment cycle. Following tutorial will assist you to change credit card information for website recurring subscription at

Step One:

Go to 2Checkout Billing Update page.

Step Two:

Once you are on the page, you need to locate your order. And for that you have two options:

Search by Credit Card
  • *Order Number – This is your payment transaction number, which was sent to your email address when signed up for your mortgage website at
  • *First 6 digits of your Credit Card – Make sure you enter first 6 digits of the current credit card.
  • *Last 2 digits of your Credit Card – Make sure you enter last 2 digits of the current credit card.
Search by Zip Code
  • *Order Number
  • *Zip Code of your Billing Address – Make sure you type exact zip as on your billing address.


Step Three:

Next screen will ask you to provide your new billing information. Enter details exactly as they appear in relation to your credit card and click on Update Billing Method.

This is it, now you have successfully updated your billing information on for your mortgage website.

How To Secure Mortgage Consumer’s Data

There are forms on the mortgage website to capture potential customer’s details.  First and foremost is to collect only what is needed to contact the potential client. Social Security Number is considered to be the most sensitive data, and in most cases companies don’t want to collect this data through the online forms. So we can make sure there is no field on the forms to collect a user’s SSN.

Secondly the website/business owner can purchase a Secure Socket Layer (SSL) for his domain, which will ensure that every bit of transmission between the visitor’s browser and the hosting server will be encrypted and over a secure channel.  The cost for a SSL certificate for a mortgage website can be anywhere between $ to $$$ depending upon how secure you want your communication to be.

As an additional level of security, we can make the code amendments so no submitted data will be stored in the database on the hosting servers. Submitted details will go to an email address of mortgage website owner’s choice over a secure channel. This essentially means, if data related to the consumer is NOT on the server, there won’t be any chance of theft.

Normally these are the features we implement where organisations are more concerned about the security of data and secured transmission over the internet.

SEO For Pre-designed Mortgage Websites

Q. Doesn’t the use of iReadySites mortgage websites with pre-loaded content and online applications increase the chance of having duplicate content penalties impacting SEO with Google?

Ans. We provide pre-designed websites with default content and online forms. This enables you to have a instant online presence, but yes, it’s true that many users will have the same default content and that can impact your SEO efforts with search engines. Clients who do SEO they take these content as a starting point, then modify and add new content to make them unique.

Q. Is there room in the template to add approximately 1000 word content articles on each page to help with SEO results?

Ans. Yes, our Premium plans come with an online Website Management Center which allows you to add unlimited content to existing pages to target specific keywords. Also there is no limit on creating new pages, which essentially means you can add unlimited new pages to your website.

In some cases, clients prefer to have a WordPress blog for articles, so we install a WordPress blog with a matching free theme. There is no additional cost to this service.

Ideal Resolution for Mortgage Websites Images

Q. What size and quality do I need for my mortgage website images and what’s the best place to get them?

Ans: Size (i.e. height and width) depends on the usage, if an image is suppose to cover entire width of the browser window then the larger the better.

Resolution is measured in term of dpi. DPI stands for ‘dots per inch’. Broadly, the higher the DPI, the more information there is in an image, so the more detail you can see and the sharper it looks.

Technically speaking, ‘dots per inch’ should be used when discussing printed output, and ‘pixels per inch’ is for displays and digital images, but the concepts are all so closely related that they are used interchangeably.

For images on screen, mostly 72 or 96 pixels per inch (ppi) is used as resolution. If an image is less than 72 dpi/ppi, it will appear fuzzy (what we call pixelated). In fact as the technology is moving forward ppi is increasing even for screens. Most new Apple devices have ‘Retina’ screens which have a higher pixel density of between 200 and 400 ppi, as opposed to the 72-96 ppi that is typical for conventional monitors.

Coming to the second part of question, Google “Royalty Free Stock Photos” to get a long list of reliable and affordable image providers. And, yes, of course there are some great free sites too like PixaBay and Unsplash.

30 Percent Off On Premium Mortgage Websites – Black Friday Deals Week



30% OFF*

Quickly claim your discount at

Simply place your order and enter the BLACKFRIDAY30 in the “Coupon Code” field during checkout.


Just one word of caution… this coupon code is only valid from 21st to 30th Nov, 2016 – so I suggest to take advantage this right now before it expires.










* Please note, for Monthly, Annual and Biennial plans discount applies to the first term only. Second term onward regular price applies. 


How To Upload YouTube Videos On Your Mortgage Website

Before you upload YouTube videos to your mortgage website, make sure they are either “Public” or “Listed“, Private videos won’t be available to general public visiting your website. Here is an extract from Google/YouTube help page:


Another page about private videos:

So the first step would be to update your video settings. Once this is done, get the video sharing code from

Then login to WMC, load the page that you want to edit:
Click “Source” as shown in the image, this will bring a screen with page source/HTML code:

Place your mouse where you want the video to appear, paste the video code (that you copied from, and click “Save”, that is all you need to do.

In the above example video will show up between ABOUT US and paragraph that starts with “If you are looking for the best mortgage rates….”

Five Important Mortgage Website Marketing Elements

For mortgage professionals, having a strong web presence is one of the most effective ways to market their loan products and services. It helps them reach a larger audience and makes it easier for loan shoppers to find them. A good website can increase your potential client, but having just a pretty website is not enough, there must to be a strong and well thought marketing strategy in place too.

The five most important elements of a successful mortgage marketing strategy are:


The content on your website is the most important thing. It is what decides if a visitor turns into a potential customer or not. Most loan shoppers visit mortgage websites to learn about their options and the entire loan process. When they don’t get what they are looking for they get frustrated and move on. Make sure to post fresh, well-researched and original content regularly on a variety of topics (including what’s hot and interests loan shoppers) to better engage with your viewers.

Your website needs to have detailed and easy to access information on all the loan products and services you offer. Make sure to put the most important key content first. It has to be compelling as well for your customers to trust you.

Multi-device Users

Your website needs to adapt to different devices used by online visitors. In 2016 there are only 19% people who use one screen ( a computer, smartphone or tablet) – Source Consumer Barometer. With over 72% people using smartphones, over 42% using tablets, ignoring the lure of a responsive website now runs the risk of alienating a large proportion of your online audience and will hurt your mortgage company marketing strategy.


Also Responsive mortgage websites are loved by Google. According to Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile-friendly.

Get On The SERP

The most trusted method of getting information was and still is through online search results. People like and trust more what they see on a SERP. A search engine results page (SERP) is a page displayed by a search engine in response to a query by a searcher. Depending on many factors (but most importantly your targeted keywords), getting on top of search engine results page could be a breeze or an extremely difficult task. The first step to get there is to carefully optimize your website. A well optimized website will help the search engines identify what your site is all about, and how it relates to what the user is looking for.  To start with:

  1. Use meta tags (title, keyword, description…)
  2. Choose and add keywords where they belong…
  3. Have a well structured website
  4. Use Alt tags for your images
  5. Get inbound links
  6. Create and submit sitemap to search engines
  7. Add fresh content on regular basis

Social Media Marketing

Generally speaking, social media marketing refers to the process of gaining traffic or attention through social media platforms and websites. It’s recommended to create a social media marketing plan, but most of mortgage professional may take very long to create a workable plan. So instead of waiting months for a detailed comprehensive plan, just get answers to these two questions and get started.

What are you hoping to achieve through social media marketing?

Who is your target audience and what (of their interest) you should use to get their attention?

There are literately thousands of social media websites and platforms but you must at-least engage with users here:

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

Lead Capture & Email Marketing

The ultimate goal of your website is to drive more sales. This essentially means, you MUST be focused on capturing leads for your website. A lead is simply the contact information of a prospective customer. On web, we capture leads using mortgage lead capture forms. The contact information collected can be as simple as an email address, or as detailed as a long 30 minute application.

Visitors don’t always purchase straight away, statistics say that only 1-3% of website visitors make a buying decisions the first time they visit a website. Capturing customer details allows you to continue to market to the remaining 97% of visitors who did not become your customers the first time around.

Using the email marketing you can educate them, build trust and finally convert them into customers. And again, majority of people read emails on hand held devices, so make sure your emails are mobile ready to.