4 Tips For Lead Generating Commercial Mortgage Websites

Your commercial mortgage website is the first tool that can keep you stand tall among competition, but only if it is built for visitors. Not to satisfy your own personal aesthetic sense. What look good to you may not be the ideal website for general visitor. When you decide to have or design a website, you need to keep the end-use in mind. What he/she needs and how you can make their visit to your website a worth-while experience.

So the first thing is always to have an engaging website. Engaging commercial commercial websites create lasting first impression, give companies credibility and can help generate commercial leads. So how can your capture the interest of your online visitors and increase user engagement amidst this competitive landscape? Here are 5 tips that can get you started:

1) Responsive Web Design (RWD)

It’s a technique or method to design commercial websites so that the website will “respond” to different sizes of device windows (called “viewports”). The ultimate goal is so that with any device, small or large, mouse or touch, the website visitor or user can easily use the website with the same functionality as if it were being viewed on a traditional desktop computer.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, videos and CSS3 media queries.

Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic.  Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.

2) Focus on SEO:

You cannot generate leads if people can find you! Search engines like Google, Bing and Yahoo can send you valuable traffic. Online loan shoppers normally use search engines when looking for commercial loans, so knowing how you can utilize them for your site’s favor is a good thing.  SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. And so, it is my strong opinion that if you’re running any online marketing efforts, you focus on SEO too.

The fact of the matter is, organic search is the single most driving source of traffic to most of the commercial mortgage websites. Not to mention, it’s FREE too. It will also introduce your loan company to a whole new set of people. In order to truly realize the most value from SERPs, you must pay careful attention to your search engine optimization efforts.

3) Use Catchy Images And Headings

There’s no shortage of content on the Internet. Every day, millions of blog posts are published. If you’re a commercial loan agent who owns a website and do content marketing, all that content creates a challenge. How can your website stand out?

Images grab attention – As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Human beings are visual beings, so showing a striking selection of professional images is pretty much the most straightforward way in selling commercial loans. Indelible, crave-able images have become in high demand in the world of content marketing, and the push for visual content seems to only be getting stronger. Always have a header image for your blog posts.

A striking headline is extremely important to bring the reader in to view an article or advertisement. Catchy headlines can make or break your content. Great headlines give you an edge and convince your audience to read and respond to your copy.  This is a complete topic in itself but in general write a headline that grabs user attention and entice them to read more. Try to use your reader’s “how-to” instinct and/or ask a provocative question in the commercial mortgage loan article headline.

4) Clear & Effective Call-to-Action (CTA)

A commercial mortgage website or even a commercial mortgage landing page is incomplete without a clear call to action, a response you want users to complete. But question is how do you encourage users to act? How do you create an effective call to action?

Follow these guidelines to create CTAs that adhere to established best practices. CTAs should be:

  • Visually striking with web page content that compels your visitors to click the offer
  • Brief: A couple of words is best, no more than five is ideal
  • Action-oriented: Begin with a verb like “Start”, “Signup”, “Download” or “Register”
  • Located in an easy-to-find spot on the webpage
  • Good Design: A colorful button that contrasts with the color of the page is a good strategy to get the user’s attention.
  • High Visibility: Because the call to action should be the most noticeable thing on the page, the font size should be large enough to command attention.
  • Easy to understand and clear: Be sure to state exactly what the visitor will get if they click on the CTA.
  • A no-obligation statement that removes or reduces risk. Any type of money-back guarantee or short free trial period helps convince the user that there is little risk in completing the transaction.

 

Why Have a Secure Commercial Mortgage Website

Having a secure commercial mortgage website not only gives online loan shoppers a sense of security as they browse your content, it can also help in search results since Google has taken a strict stance to ensure that it protects the privacy of their consumers. Security, they say, has always been “a top priority” for them.

Back in 2014 Google announced that having a SSL 2048-bit key certificate on your site will give you a ranking boost. Here we are almost in the last quarter of 2017, so what does this mean for mortgage website SEO now, and is making the switch to HTTPS worth it? To answer that, let’s look at the following:

HTTP vs HTTPS

In a layman’s terms, Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol which lets visitors view a site and send information back to the Web server. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted and secured.

The most important difference between the two protocols is the SSL and now a days TLS certificate.

The SSL certificate encrypts the information that users supply to the site, which basically translates the data into a code. Even if someone manages to steal the data being communicated between the sender and the recipient, they would not be able to understand it due to this encryption.

TLS (Transport Layer Security) protocol helps provide data integrity, which helps prevent the transfer of data from being modified or corrupted, and authentication, which proves to your users that they are communicating with the intended commercial mortgage website.

SEO Advantages Of Switching To Secure Mortgage Website

Following Google’s recommendations to change to a secure website is a simple, safe and smart decision for mortgage loan officers. Doing so will benefit the security of your mortgage and real estate website (and your customers), but there can also be additional SEO benefits such as:

Better Ranking on SERPs: Google has mentioned it is a ranking factor – and even if it is only a small factor, it may just be enough to give you an edge over a competitor.

The Process of Changing from HTTP to HTTPS

Here are the simple steps to migrating your commercial mortgage website from HTTP to HTTPS:

  1. Get a dedicated IP Address: It’s not mandatory but having a dedicated IP address will give you far better results.
  2. Purchase an SSL certificate SSL certificate costs and payment links are on the following page:https://www.namecheap.com/security/ssl-certificates.aspx
  3. Install your SSL certificate on your website’s hosting account, in most cases your hosting provider will do his for you.
  4. Make sure that all the website links are changed from http to https so they are not broken after the https switch,
  5. Set up 301 redirects from HTTP to HTTPS so that search engines are notified that your site’s addresses have changed and so that anyone who has bookmarked a page on your site is automatically redirected to the https address.

 

Residential Mortgage Website FAQs

Question: We are interested in design #812. How soon can we be posted?

Steps towards getting a website up and running are as follows:

  • Signup
  • Name server switch at your domain registrar
  • After the signup we need basic details to personalize the website.
  • Website setup, this normally takes six to eighth business hours.
Questions: Cost is $552 for 2 years? Are there any discount codes?

Yes, biennial plan cost is $552. Right now we are running a 40% discount on all Premium plans for a limited number of clients (offer will expire at midnight 11th Sept, 2017). So if you manage to use this, your first biennial payment would be $331.2 (not $552). Please enter SEPT11 in the “Coupon Code” field at checkout.

Question: Are there any hidden costs?

This is what we provide with every website and there are no hidden charges: http://www.ireadysites.com/premium-residential-mortgage-website-features.html.

Key features include:

  • Mobile friendly responsive design
  • 9+ online forms and applications
  • Over 100 pages of default mortgage related content
  • 4 Mortgage/Financial Calculators
  • State of the art Website Management Center to handle everything from within a browser
  • Free hosting, logo design and setup.

To see what your website visitors will get in their browser windows, please check the live demos at: http://www.ireadysites.com/demos/

Available designs are listed with preview on this page: http://www.ireadysites.com/residential-mortgage-website-templates.html

Question: Can we change copy?

We provide website with default content. You can remove what you don’t need/like and yes, you can always add your own content/pages.

Question: Move anything around?

If by this you mean, would you be able to move text and images around, would you be able to move links around, would you be able to move pages from one category to another then the answer is Yes, you can do that.

Question: How do we pay?

Signup is an online process, please go to http://www.ireadysites.com/order-now.html to place your order. 2Checkout.com handles the payments on our behalf.

Question: How do we get support?

Support is primarily through email and online chat. And if needed we can have a phone conversation as well.

Question: Do we get email addresses?

Yes, you can create email addresses on the free hosting. It comes with 2GB of disk space.

Question: We already have a domain.

We don’t offer domain registration, so it’s great to know you already have a domain name.

Question: We do not want a reverse mortgage website but we want to mention it.

We provide website with default content related to your niche after that if you want to add pages on reverse, loan modification, small business loans, commercial, real estate or any area related to your business, there are no restrictions on that.

Question: Can I see some of your live mortgage websites?

We are serving mortgage professionals across United States since 2009. Here are some of our recent residential website clients:

  • https://mywmllc.com/ (GA)
  • http://www.212mortgagegroup.com/ (MD)
  • http://www.rich4loans.com/ (CA)
  • http://www.future.loans/ (FL)
  • http://johnvarnermortgage.com/ (TX)
  • http://inspyremortgage.com/ (CO)
  • http://sdmilitarylending.com/ (CA)
Question: Is there a real website with this template (RES-812) that I can visit?

Here is an implementation of RES-812. http://www.joemorrismortgage.com/ (KS)

Convert My Commercial Mortgage Website To A WordPress Site

Should I convert my iReadySites commercial mortgage website to a WordPress site?

It’s your decision to have your website on any platform, environment or technology you like.

But if you’ve been told WordPress websites bring better search engine results, host your website on a dedicated IP address. Purchase and install a SSL certificate to make your website traffic secure. Just choose a suitable SSL plan and your hosting company would do this for you. And it won’t be expensive at all. This would greatly help your website rankings on all major search engines especially Google, Bing, Yahoo and AOL.

And then iReadySites team can install a WordPress blog (with matching free theme) on top of your current website for regular blog posts.

Contact us if you have any question or concerns.

Mortgage Website Design Solution By iReadySites

Premium mortgage website design solutions for loan professionals and experts. We have been serving the mortgage industry since 2009 and have in-depth knowledge of everything that makes a great online web presence. Take advantage of custom lead capture tools developed specifically for the America’s mortgage industry.

We have all the features you will ever need for your mortgage website:

Responsive / Mobile Friendly Websites

All the website we design and develop are mobile friendly and fully responsive to adapt to any screen size.

Clear Contact Details & Calls To Action

Prominent and easy “Call To Actions” for prospects to get in touch.

Tons Of Default Web Pages

Every website comes with professionally written target driven web pages. Additionally your site will have interactive features in abundance to guarantee repeat visits and high level usage.

Mortgage Calculators

There is no better way to keep visitors on your website than showing how much they can afford to borrow and what their home loan repayments will be. Modern mortgage & finance calculators that work for online loan shoppers.

Responsive Sliders

By using a slider you can place all your important content in a visually appealing and interactive slideshow at the top of the page before your main mortgage content. This allows users to quickly see the highlights and take action.

Lead Notification

You get an email notification straight to your email inbox every time a mortgage form gets submitted by an online visitor.

Unlimited Color Schemes

Our mortgage website templates can be converted into any color of your choice. For example you like a design which has a green theme but your company color is blue and red, just let our team know and they’ll change the theme color scheme as per your exact needs.

Excellent Personal Level Support

Our technical support team provides comprehensive support to our mortgage website clients. Our team of qualified and experienced support staff assures a thoroughly professional approach at all times.

How To Keep Up To Date on Mortgage Website Technologies

The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…

Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.

True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?

As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:

Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.

Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.

Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.

Best Mortgage Website Design

The Internet has empowered mortgage loan officers, brokers and lenders to reach their potential clients with unprecedented efficiency. Every new or seasoned professional has a mortgage website, which means that the overwhelming majority of clients who choose a mortgage company will come through and online lead capture form on the mortgage company’s website. Now the million dollar question that should be asked is, “What impression does your website give of your company?” The old thought which in-fact still exists was that if you has a website in any form, then clients will start coming in droves. That, of course, is false because your website is your first point of contact with your potential clients and if it doesn’t convey the right message, it doesn’t impress the online visitor, you won’t be getting any mortgage leads to work with.

And You Have Just Five Seconds To Impress

Both technology and customer attitudes are changing at a rapid pace. Blink and you’ll miss them. According to recent studies online visitors are mostly likely to switch to an alternative brand if a website or service didn’t work within five seconds. Now just take a moment to think about how long five seconds is. One. Two. Three. Four. Five. That’s it. That’s all the time a mortgage company website has to make a good impression on a potential loan buyer.

Similarly, a quick website or mobile mortgage app is incredibly important. Here are few things you need to take of:

1) Ensure you mortgage website landing pages load quickly
2) Have an attractive mortgage design
3) Informative headline that conveys your value proposition
4) Provide easy navigation
5) Install a SSL, prove your site is safe, secure and credible
6) Go for a hosting with reliable fast servers
7) Simple content that is easy for a user to understand
8) Clear and prominent calls to action
9) And finally ensure your mortgage site is optimized for mobile and tablet

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Online Reviews To Market Your Commercial Mortgage Website

The most effective way to market your commercial mortgage website is to use review sites to increase your ranking on the search engines. Most consumers today won’t even leave the house without first looking up a business’s online review. This simple yet free technique will increase your website’s chances by manifold to appear on the first page of google results (SERPs). Additionally reviews can be a great opportunity for you to obtain useful feedback from your users.

yelp-review-commecial-mortgage-website

A review site is kind of a social website where the online community ranks the service that you provide. It is a website on which reviews can be posted about people, businesses, products, or services. There are many review sites, some of the most highly-respected review sites are Facebook, Amazon, Angie’s List, Yelp and Google Places.

How Review Websites Work

Anyone can come to a review website and write a review. In most cases, customers are given broad guidelines for reviews, and asked to allocate a star rating for the product or service reviewed. The sites then use a complex algorithm on the back-end to post reviews after filtering out suspicious reviews.

When more than one review has been posted, the sites average the star ratings to give a business or product an overall rating. Reviewers who post a lot of reviews generally get a higher status, and their reviews are given more prominence.

Key Benefits Of Online Customer Reviews For Commercial Mortgage Websites

Studies by independent research groups like Forrester Research, comScore, The Kelsey Group, and the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior.[2] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.[3] In 2007 even large companies such as Best Buy and Walmart began to mention online reviews in television advertisements and on the back of receipts.

So here are some of benefits you’ll enjoy from online reviews of your commercial mortgage web site:

  1. Free Advertising
  2. Free High Quality Inbound Links
  3. Higher Ranking In Search Engine Results
  4. Positive Reviews Can Boost Confidence Of Potential Clients
  5. Constructive Criticism & Suggestions
  6. Personal Level Relationship With Customers

And finally to truly harness the power of reviews always respond to your mortgage business reviews, whether they are positive or negative.

How To Update Your Mortgage Website Billing Information On 2Checkout.com?

You can update billing and other information in relation to your mortgage website payment by updating your billing details on 2Checkout.com. However, please note that the updated information will only reflect on your invoice from the next payment cycle. Following tutorial will assist you to change credit card information for website recurring subscription at 2Checkout.com.

Step One:

Go to 2Checkout Billing Update page.

Step Two:

Once you are on the page, you need to locate your order. And for that you have two options:

Search by Credit Card
  • *Order Number – This is your payment transaction number, which was sent to your email address when signed up for your mortgage website at iReadySites.com.
  • *First 6 digits of your Credit Card – Make sure you enter first 6 digits of the current credit card.
  • *Last 2 digits of your Credit Card – Make sure you enter last 2 digits of the current credit card.
Search by Zip Code
  • *Order Number
  • *Zip Code of your Billing Address – Make sure you type exact zip as on your billing address.

2checkout-billing-update

Step Three:

Next screen will ask you to provide your new billing information. Enter details exactly as they appear in relation to your credit card and click on Update Billing Method.

This is it, now you have successfully updated your billing information on 2Checkout.com for your mortgage website.

How To Secure Mortgage Consumer’s Data

There are forms on the mortgage website to capture potential customer’s details.  First and foremost is to collect only what is needed to contact the potential client. Social Security Number is considered to be the most sensitive data, and in most cases companies don’t want to collect this data through the online forms. So we can make sure there is no field on the forms to collect a user’s SSN.

Secondly the website/business owner can purchase a Secure Socket Layer (SSL) for his domain, which will ensure that every bit of transmission between the visitor’s browser and the hosting server will be encrypted and over a secure channel.  The cost for a SSL certificate for a mortgage website can be anywhere between $ to $$$ depending upon how secure you want your communication to be.

As an additional level of security, we can make the code amendments so no submitted data will be stored in the database on the hosting servers. Submitted details will go to an email address of mortgage website owner’s choice over a secure channel. This essentially means, if data related to the consumer is NOT on the server, there won’t be any chance of theft.

Normally these are the features we implement where organisations are more concerned about the security of data and secured transmission over the internet.