This post assumes you know what is a landing page? If you are not sure, please visit What is a Landing Page?.

Lets start with the heat map:

I am not going to get in detail about what a webpage heatmap is, but for the time being, the red and the areas around red are more significant. These are the areas where a visitor pays more attentions, so our core stuff related to the action should be within these areas. Following tips will assist you in understanding how to use visitor heatmap  to create the immaculate lead capture landing page.

1. The Ad and your landing page should be relevant:
   Whatever you are offering in the ad, your landing page should clearly and boldly present that. Remember they only came to this page, because you promised something on your ad, which is relevant to what they actually looking for. And they expect that your landing page, would have more of it. Make sure your headline refers directly to the ad copy that drove the click.
2. Provide a clear call to action:
   This is the most important part, tell your online visitor what they need to do. There is no set role for how many Call to Action buttons (or text) you use on a single page. 2 are good for a short landing page and 4-5 in a long landing page.
3. Focus on getting your visitors to do 1 thing:
   Don’t confuse your visitor, don’t suggest many types of actions, focus on one and only one thing. Write whatever you like, but to the point. The key is to take your visitor to a point,  where they know, what they need to do.  Don’t make them guess or hunt around!
4. Start and end of the Page is the key: Most of the visitors would be reading the top and than scrolling down to the bottom to get a glimpse of what this is all about. Therefore the most important points should be at top and at the end.

You must have heard this a million times “your website design is the most critical component when you consider how you engage your customers”. Many independent research sources clearly indicate that at least 84% of consumers check out companies online before purchasing a product or service. There are billions of websites on the Internet. Each of them has some sort of web site design but few are those which are styled in a way that impresses their visitors, offers them convenient navigation and makes them come back again. Therefore it can not be left at merely some guess work or in the hands of starters.

A successful website is one that helps you meet your business goals!

Do you want your website to help you grow your business?

And it won’t be a wrong to say that a large majority of consumers will absolutely buy from the company with the better website. Recently a client of iReadySites shared after we re-designed their web site they never get people questioning negative about the product they offer and overall business naturally thrived. A professional website will do that for any business, guaranteed.

So why have a web site that is less than effective at creating new customers?

Check this interesting and very important tool Google Instant Preview! If you haven’t noticed you can preview, using the magnifying glass icon, a website link with a visual thumbnail prior to clicking a link in your Google search results. Naturally this perfect for a “want it now” society. We all want things delivered faster and Google has made searching for the reputable company faster. You will no longer need to load a website and then close it once you realize you have landed on a bad looking website that you assume lacks a strong reputation.

Potential customers might never get to read what your website has to offer if the page looks so poor that it is never clicked on.

This without a doubt makes a strong visual first impression, your web design, a requirement more than ever.

So please take some time look at the rest of our site, get a feel for what we can deliver, and then contact us to discuss your requirements.

Online mortgage loan applications including 1003 URLA and pre-qualification request require online visitors to submit sensitive information (e.g. Social Security Number, SSN, DOB, etc). Transmitting this information over  internet channels is a great risk. This is where SSL certificates come in, they ensures secure transfer of critical data.

Digital Certificate

A digital certificate is an electronic “credit card” that establishes your credentials when doing business or other transactions on the Web. The certificate is issued by a certification authority (CA). It contains your name, a serial number, expiration dates, a copy of the certificate holder’s public key (used for encrypting messages and digital signatures), and the digital signature of the certificate-issuing authority so that a recipient can verify that the certificate is real. Digital certificates can be kept in registries so that authenticating users can look up other users’ public keys.

Secure Socket Layer

The SSL protocol is the web standard for encrypting communications between users and web sites. Data sent via an SSL connection is protected by encryption, a mechanism that prevents eavesdropping and tampering with any transmitted data. SSL provides businesses and consumers with the confidence that private data sent to a web site, such as credit card numbers, are kept confidential. Web server certificates are required to initialize an SSL session.

In terms of online internet marketing, a landing page is any web page on a site where online visitors are sent specifically to prompt a certain action. It could be website’s home page or any page on the same site. Now the question is what’s the difference between a regular/normal page and a landing web page (sometimes also called as lead capture page).

For the answer lets take an example, suppose you decided to have a great mortgage website. You purchased a pre-designed or a custom site with many pages, about features, benefits, advantages, FAQs about your product, testimonials, educational material for loan shoppers, online applications and of course a home page. You think it’s ready and you start advertising it through different online marketing channels using text ads, banners etc.

You researched and used some great keywords and style in your ads and you start getting visitors (note: you don’t have a landing page designed), so all of them are coming to your home page because you used the main URL in your ads. Wow, great, loads of visitors. But after few days you start noticing that visitors are coming as a result of ads, but a very small portion, almost close to zero is actually converting into lead. You had a well presented site, but you MISSED something.

Yep: A Carefully Designed Landing Page.

A page to boost the conversion rate…

A page to turn visitors into leads…

A page to get the job done…

A landing pages provides a customized sales pitch for the visitor. Ads and marketing usually drive targeted traffic, so you know where about of your visitors. Provide them what they are looking for in the most effective manner and your chances of engaging the visitor goes up, as should your conversion rate.

Next question, How to design a lead capture page that seal the deal?

What is SEO and why it’s used for internet marketing?

Search Engine Optimization refers to the process which helps the website to come up among the top ranking in Search Engine Result Pages (SERP’s) under major keywords related to a specific website products, services or topic.

This is a job which increase the visitors on the website. mostly the online product selling companies / stores, service providers, directly buy this services which helps to get target visitors.  iReadySites offers the complete as well as partial jobs for  real estate, medical, dentist, e-commerce, credit repair and mortgage websites as per need and requirement, our SEO (Search Engine Optimization) work is 100% manual, our SEO (Search Engine Optimization) services covers the following jobs:

ON PAGE SEO SERVICES:

• Keywords Research and Analysis
• Most Targeted Keywords Detection and Suggestions for the Website
• Title Tag Optimization
• Meta Tags Optimization
• SEO Optimized Content Writing
• Advance Internal Linking Structure
• PageRank Sculpturing
• New Pages Creation for Link Exchange / for Articles (If needed)
• Writing of Customer Reviews (if needed)
• Unique Article Writing for Website

OFF PAGE SEO SERVICES:

This section is totally based on link building, there are many ways to increase backlinks and we normally work on all types of link building. Our Off Page Search Engine Optimization – SEO totally based on manual work, we don’t use any link submission software or tool.

We use the following link building techniques for Off Page Optimization:

• Press Release Writing
• Press Release Submission
• Directory Submission
• Blog Posting
• Blog Commenting
• Social Media Marketing
• Social Book Marking
• Article Writing and Submission to Article Directories
• High PR Do-Follow Links Campaign
• Link Exchange

Looking to register a domain name but you don’t know the right extension for your website. As widely accepted, first choice should always be to pick a .com but this might not be the case if your web site happens to be of a particular type of field or industry. Choosing the right domain is never easy but if you need to you can use other extensions when you register a domain name.  iReadySites.com has created a list of almost all known domain extensions you can choose from and what they are used for:

TLD Domain Names Extensions

• .aero Aviation
• .arpa A top-level domain name used for ArpaNet sites.
• .biz Business Organizations
• .cat Catalan language and culture
• .com A top-level domain name used for commercial Internet sites in the United States
• .coop Co-Operative Organizations
• .edu A top-level domain name used for educational sites in the United States
• .firm An ending of an address for an Internet site for a business
• .gov A top-level domain name used for a U.S. government site on the Internet
• .info Open TLD
• .int A top-level domain name used for international institutions
• .jobs A top-level domain name for Jobs
• .mil A top-level domain name for a U.S. military site on the Internet
• .mobi A top-level domain name for a sites made for mobile phones
• .museum A top-level domain name for Museums
• .name A top-level domain name for Personal Names
• .nato A top-level domain name used for NATO sites
• .net A top-level domain name used for Internet administrative sites in the United States
• .org A top-level domain name for organizational Internet sites in the United States
• .pro A top-level domain name for professionals
• .store An ending of an address for an Internet site that is for a retail business
• .travel A TLD for Travel related sites
• .web An ending of an address for an Internet site that is about the World Wide Web

Worldwide Registry List of ccTLDs

• .ac Ascension Island
• .ad Andorra
• .ae United Arab Emirates
• .af Afghanistan
• .ag Antigua and Barbuda
• .ai Anguilla
• .al Albania
• .am Armenia
• .an Netherlands Antilles
• .ao Angola
• .aq Antarctica
• .ar Argentina
• .as American Samoa
• .at Austria
• .au Australia
• .aw Aruba
• .az Azerbaijan
• .ax Aland Islands
• .ba Bosnia and Herzegovina
• .bb Barbados
• .bd Bangladesh
• .be Belgium
• .bf Burkina Faso
• .bg Bulgaria
• .bh Bahrain
• .bi Burundi
• .bj Benin
• .bm Bermuda
• .bn Brunei Darussalam
• .bo Bolivia
• .br Brazil
• .bs Bahamas
• .bt Bhutan
• .bv Bouvet Island
• .bw Botswana
• .by Belarus
• .bz Belize
• .ca Canada
• .cc Cocos (Keeling) Islands
• .cd Congo, The Democratic Republic of the
• .cf Central African Republic
• .cg Congo, Republic of
• .ch Switzerland
• .ci Cote d’Ivoire
• .ck Cook Islands
• .cl Chile
• .cm Cameroon
• .cn China
• .co Colombia
• .cr Costa Rica
• .cs Serbia and Montenegro
• .cu Cuba
• .cv Cape Verde
• .cx Christmas Island
• .cy Cyprus
• .cz Czech Republic
• .de Germany
• .dj Djibouti
• .dk Denmark
• .dm Dominica
• .do Dominican Republic
• .dz Algeria
• .ec Ecuador
• .ee Estonia
• .eg Egypt
• .eh Western Sahara
• .er Eritrea
• .es Spain
• .et Ethiopia
• .eu European Union
• .fi Finland
• .fj Fiji
• .fk Falkland Islands (Malvinas)
• .fm Micronesia, Federal State of
• .fo Faroe Islands
• .fr France
• .ga Gabon
• .gb United Kingdom
• .gd Grenada
• .ge Georgia
• .gf French Guiana
• .gg Guernsey
• .gh Ghana
• .gi Gibraltar
• .gl Greenland
• .gm Gambia
• .gn Guinea
• .gp Guadeloupe
• .gq Equatorial Guinea
• .gr Greece
• .gs South Georgia and the South Sandwich Islands
• .gt Guatemala
• .gu Guam
• .gw Guinea-Bissau
• .gy Guyana
• .hk Hong Kong
• .hm Heard and McDonald Islands
• .hn Honduras
• .hr Croatia/Hrvatska
• .ht Haiti
• .hu Hungary
• .id Indonesia
• .ie Ireland
• .il Israel
• .im Isle of Man
• .in India
• .io British Indian Ocean Territory
• .iq Iraq
• .ir Iran, Islamic Republic of
• .is Iceland
• .it Italy
• .je Jersey
• .jm Jamaica
• .jo Jordan
• .jp Japan
• .ke Kenya
• .kg Kyrgyzstan
• .kh Cambodia
• .ki Kiribati
• .km Comoros
• .kn Saint Kitts and Nevis
• .kp Korea, Democratic People’s Republic
• .kr Korea, Republic of
• .kw Kuwait
• .ky Cayman Islands
• .kz Kazakhstan
• .la Lao People’s Democratic Republic
• .lb Lebanon
• .lc Saint Lucia
• .li Liechtenstein
• .lk Sri Lanka
• .lr Liberia
• .ls Lesotho
• .lt Lithuania
• .lu Luxembourg
• .lv Latvia
• .ly Libyan Arab Jamahiriya
• .ma Morocco
• .mc Monaco
• .md Moldova, Republic of
• .mg Madagascar
• .mh Marshall Islands
• .mk Macedonia, The Former Yugoslav Republic of
• .ml Mali
• .mm Myanmar
• .mn Mongolia
• .mo Macau
• .mp Northern Mariana Islands
• .mq Martinique
• .mr Mauritania
• .ms Montserrat
• .mt Malta
• .mu Mauritius
• .mv Maldives
• .mw Malawi
• .mx Mexico
• .my Malaysia
• .mz Mozambique
• .na Namibia
• .nc New Caledonia
• .ne Niger
• .nf Norfolk Island
• .ng Nigeria
• .ni Nicaragua
• .nl Netherlands
• .no Norway
• .np Nepal
• .nr Nauru
• .nu Niue
• .nz New Zealand
• .om Oman
• .pa Panama
• .pe Peru
• .pf French Polynesia
• .pg Papua New Guinea
• .ph Philippines
• .pk Pakistan
• .pl Poland
• .pm Saint Pierre and Miquelon
• .pn Pitcairn Island
• .pr Puerto Rico
• .ps Palestinian Territories
• .pt Portugal
• .pw Palau
• .py Paraguay
• .qa Qatar
• .re Reunion Island
• .ro Romania
• .ru Russian Federation
• .rw Rwanda
• .sa Saudi Arabia
• .sb Solomon Islands
• .sc Seychelles
• .sd Sudan
• .se Sweden
• .sg Singapore
• .sh Saint Helena
• .si Slovenia
• .sj Svalbard and Jan Mayen Islands
• .sk Slovak Republic
• .sl Sierra Leone
• .sm San Marino
• .sn Senegal
• .so Somalia
• .sr Suriname
• .st Sao Tome and Principe
• .sv El Salvador
• .sy Syrian Arab Republic
• .sz Swaziland
• .tc Turks and Caicos Islands
• .td Chad
• .tf French Southern Territories
• .tg Togo
• .th Thailand
• .tj Tajikistan
• .tk Tokelau
• .tl Timor-Leste
• .tm Turkmenistan
• .tn Tunisia
• .to Tonga
• .tp East Timor
• .tr Turkey
• .tt Trinidad and Tobago
• .tv Tuvalu
• .tw Taiwan
• .tz Tanzania
• .ua Ukraine
• .ug Uganda
• .uk United Kingdom
• .um United States Minor Outlying Islands
• .us United States
• .uy Uruguay
• .uz Uzbekistan
• .va Holy See (Vatican City State)
• .vc Saint Vincent and the Grenadines
• .ve Venezuela
• .vg Virgin Islands, British
• .vi Virgin Islands, US
• .vn Vietnam
• .vu Vanuatu
• .wf Wallis and Futuna Islands
• .ws Western Samoa
• .ye Yemen
• .yt Mayotte
• .yu Yugoslavia
• .za South Africa
• .zm Zambia
• .zw Zimbabwe ?

What is a Domain Name (aka Domain)?

A domain name is an alias for an IP address. Now what is an IP address? An IP address is a numeric code that tells computers where to look through the Internet for content or more rightly a website. An example of an IP address would be 70.85.248.194. Rather than typing in a kind of complex and easily forgotten IP address, a domain name helps you by typing an easily remembered name to access the same site. For example, in the URL http://www.ireadysites.com/index.html, the domain name is ireadysites.com.

Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. There are only a limited number of such domains. For example:

• gov – Government agencies
• edu – Educational institutions
• org – Organizations (nonprofit)
• mil – Military
• com – commercial business
• net – Network organizations

The domain name represents your web site (e.g. residential, commercial, reverse mortgage, or real estate website). It provides a means for connectivity with your web hosting. It must be unique and no two people or companies can have the same domain for their site.

There are Two Types of Domain Names:

• INTERNIC Domain Names / TLDs
• Country Domain Names / SLDs

INTERNIC Domain Names:

These are used for international purpose, like you have an online store or information website which is for international and local online visitors. One thing which is very important to know is the INTERNIC Domain Names are mostly quite cheap as compare to other types. Some Internic Domain Names are also very expensive (i.e. .edu) and also need lots of documents and approvals before registration.

In easy words you can say – TLD stands for Top Level Domain. This includes any domain names which suffix is .com, .net, .org, .biz, .us, .info

Country Domain Names:

These kinds of domain names represent the website topic for any specific region or country, it doesn’t mean that these website will not be display in other countries. The websites which having the country domain names just represent the subject and relation of website.

Again putting it simply – SLD stands for Second Level Domain. This includes any domain names which suffix is .co.in, .com.pl, .com.cn, .co.uk, .org.tw and .co.at

A word of advice though, don’t buy domain name before consultation with regards to your need and requirements of your web site because most of the companies providing web hosting and domain registration service together also offer free domain name with hosting.

Another very important thing is that when you buy web hosting from the company who is offering you free domain registration, then ask who will have the authority of domain name. Because such companies mostly do not give you authority and details if you need to transfer you domain name to some other registrar.

Next thing would be Hosting so stay tuned…

Previous Post: Free Web Design Tools And Resources

Some of the best free tools and resources that you can use for your website whether it’s related to mortgage, real estate, credit repair or even e-commerce. The goal of this series of posts is to list some of the good free stuff available for website design (should you decide to give it a shot yourself). It starts with the basics like tutorials and free hosting, up to free remotely hosted scripts. There are also lots of free webmaster resources once website is developed, including the promotion stages of web development and server up-time testers!

Web design is great fun at times, frustrating at others, but it’s always rewarding and can even be free! This section of posts is filled with free stuff for your website including web design resources and tools to help you on your way to completing the website of your dreams.

Learn the basics of web design with the tutorials, add interactive content to your website, like guest books and forums, find a server to host it for free… and when you’re ready find out how to promote and make money from your website.

Alright Lets Get Started:

This section is great for starters who want to make their own web site.

So what do you do when just starting out?

You learn the basics!

We are here talking about web, internet, a web site, html, css, javascript, url, domain, hosting… ahhhhh holy ****

It’s not that difficult, lets do it again, the first question was, I need a website designed.

The word to note is in RED.

What is a Web Site?

In simple term, it’s a collection of files (aka web pages – mostly html) maintained by a person or a company. The purpose of a website could be, promoting a product like loans for mortgage professionals,  houses for real estate agents, or just providing information to general public like government websites. Web pages has numerous advantages over traditional business models, with  a site you can reach millions of prospects around the globe. A single person, single computer, single desk business can appear like a multimillion dollar company. Check this link to learn more about websites:

http://en.wikipedia.org/wiki/Website

We’ll start from here on the next post: What is a Domain Name

A mortgage lead is information taken from a potential mortgage seeker. Mortgage brokers use mortgage leads to get a better idea on what will suit the needs of potential mortgage buyer.

The Internet has revolutionized the way consumer’s evaluate, compare and choose mortgage products and services. It has become a significant tool for both mortgage seekers and mortgage brokers alike. This is because the Internet serves as a portal for mortgage consumers and brokers to get information that are pertinent to mortgages. Online application for mortgages has become a trend. Each day thousands of mortgage seekers fill out forms on thousands of mortgage leads generation websites requesting more information on mortgage loans or quotes from mortgage lenders.

Ensuring quality in your mortgage leads

A high quality mortgage lead does not necessarily mean a mortgage lead that closes. Quality in mortgage leads is judged according to three criteria: freshness/novelty, accuracy, and truth.

As a general rule, the fresher the mortgage lead, the bigger your chances of closing that mortgage lead. At a minimum, a mortgage lead that is less than 48 years old is still considered quality mortgage lead. Anything more than that lessens your chances of closing the mortgage lead.

Accuracy in mortgage leads is important. Getting accurate data from users is one of the biggest challenges that mortgage lead generation companies face. Several software programs have been developed to ensure accuracy in mortgage leads. One of the more recent developments is a program that uses telephone/location verification.

The third criterion to consider when looking for quality mortgage leads is whether or not the mortgage lead is true. A mortgage lead is considered only true if that mortgage lead was actually generated by someone who is truly interested in getting a mortgage. This aspect of mortgage leads is very hard to determine but with a little research, you might just be able to pull it off. Some websites offer incentives for users who will fill out mortgage lead generation forms. To get a high quality mortgage lead, it is best if you stay away from these types of mortgage lead generation companies.

Mortgage Lead Expectations

Closing expectations of mortgage leads, especially those that are available over the Internet, are low. Closing mortgage leads at a rate of 8%-14% is already considered a good thing. Accurate data in Internet mortgage leads is only expected at 80%.

Closing Internet Mortgage Leads

As outlined earlier, closing mortgage leads depends on how quick you respond to a mortgage lead. The quicker you respond, the better your chances of closing a mortgage lead. The first thing you do when you get your mortgage lead is make contact with the one who generated that mortgage lead. Follow up your questions with quotes, again based on the mortgage lead generated. In short it all depends on your response…

There are several mortgage companies that offer a wide range of loan products and services. A short list of these mortgage companies is as follows:

Fannie Mae Mortgage Company

An industry giant, Fannie Mae Mortgage Company is one of the leading companies that offer home loans. The products and services of this mortgage company make it possible for low-, moderate-, and middle-income families to buy homes of their own. Since 1968, Fannie Mae Mortgage Company has helped more than 63 million families achieve their homeownership goals.

Freddie Mac Mortgage Company

Another mortgage company that is comparable with Fannie Mae Mortgage Company is Freddie Mac Mortgage Company. This mortgage company is a stockholder-owned corporation chartered by the U.S. Congress to keep cash flowing to mortgage lenders and in the process support homeownership and rental housing. Freddie Mac Mortgage Company purchases residential mortgages for single or multiple families. Aside from that, this mortgage company also buys mortgage-related securities. These mortgages and securities are financed by Freddie Mac Mortgage Company through the issuance of mortgage pass via securities and debt instruments in the capital markets. By doing this, this mortgage company helps homeowners and renters get lower housing costs and better access to home financing.

CTX Mortgage Company

CTX Mortgage Company is a subsidiary of Centex Corporation, one of the Fortune 500 companies. This mortgage company offers several loan programs. One of the loan programs offered by this mortgage company is Conventional Financing. This loan program is not insured or guaranteed by any agency of the state of federal government. Another loan program offered by this mortgage company is FHA. This loan program requires lower down payment compared to conventional loans. This mortgage company offers Veterans Administration (VA) as part of their loan programs. VA loans allow more freedom compared to FHA loans and conventional loans.

Members Mortgage Company

Based in Woburn, Massachusetts, this mortgage company specializes in providing assistance to credit unions throughout New England. Members Mortgage Company does this by providing a comprehensive, convenient, and cost effective mortgage and loan programs for their clients. Aside from offering services for credit unions, this mortgage company also offers its products to home owners. This mortgage company has lending programs for home purchase financing or refinancing mortgages.

Utter Mortgage Company

A mortgage company that specializes in long term-financing, Utter Mortgage Company caters to commercial real estate. This mortgage company provides direct correspondence for a number of west and mid-west insurance companies. With loan amounts beginning at $750,000, this mortgage company provides financing for properties, such as warehouses, shopping centers, office buildings, et cetera located in Nevada and Northern California. The loan terms involved in this mortgage company are usually 5, 7, or 10 year terms. Moreover, interest rates of this mortgage company are based on the Treasury rate index.