Your commercial mortgage website is the first tool that can keep you stand tall among competition, but only if it is built for visitors. Not to satisfy your own personal aesthetic sense. What look good to you may not be the ideal website for general visitor. When you decide to have or design a website, you need to keep the end-use in mind. What he/she needs and how you can make their visit to your website a worth-while experience.
So the first thing is always to have an engaging website. Engaging commercial commercial websites create lasting first impression, give companies credibility and can help generate commercial leads. So how can your capture the interest of your online visitors and increase user engagement amidst this competitive landscape? Here are 5 tips that can get you started:
1) Responsive Web Design (RWD)
It’s a technique or method to design commercial websites so that the website will “respond” to different sizes of device windows (called “viewports”). The ultimate goal is so that with any device, small or large, mouse or touch, the website visitor or user can easily use the website with the same functionality as if it were being viewed on a traditional desktop computer.
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, videos and CSS3 media queries.
Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.
2) Focus on SEO:
You cannot generate leads if people can find you! Search engines like Google, Bing and Yahoo can send you valuable traffic. Online loan shoppers normally use search engines when looking for commercial loans, so knowing how you can utilize them for your site’s favor is a good thing. SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. And so, it is my strong opinion that if you’re running any online marketing efforts, you focus on SEO too.
The fact of the matter is, organic search is the single most driving source of traffic to most of the commercial mortgage websites. Not to mention, it’s FREE too. It will also introduce your loan company to a whole new set of people. In order to truly realize the most value from SERPs, you must pay careful attention to your search engine optimization efforts.
3) Use Catchy Images And Headings
There’s no shortage of content on the Internet. Every day, millions of blog posts are published. If you’re a commercial loan agent who owns a website and do content marketing, all that content creates a challenge. How can your website stand out?
Images grab attention – As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Human beings are visual beings, so showing a striking selection of professional images is pretty much the most straightforward way in selling commercial loans. Indelible, crave-able images have become in high demand in the world of content marketing, and the push for visual content seems to only be getting stronger. Always have a header image for your blog posts.
A striking headline is extremely important to bring the reader in to view an article or advertisement. Catchy headlines can make or break your content. Great headlines give you an edge and convince your audience to read and respond to your copy. This is a complete topic in itself but in general write a headline that grabs user attention and entice them to read more. Try to use your reader’s “how-to” instinct and/or ask a provocative question in the commercial mortgage loan article headline.
4) Clear & Effective Call-to-Action (CTA)
A commercial mortgage website or even a commercial mortgage landing page is incomplete without a clear call to action, a response you want users to complete. But question is how do you encourage users to act? How do you create an effective call to action?
Follow these guidelines to create CTAs that adhere to established best practices. CTAs should be:
- Visually striking with web page content that compels your visitors to click the offer
- Brief: A couple of words is best, no more than five is ideal
- Action-oriented: Begin with a verb like “Start”, “Signup”, “Download” or “Register”
- Located in an easy-to-find spot on the webpage
- Good Design: A colorful button that contrasts with the color of the page is a good strategy to get the user’s attention.
- High Visibility: Because the call to action should be the most noticeable thing on the page, the font size should be large enough to command attention.
- Easy to understand and clear: Be sure to state exactly what the visitor will get if they click on the CTA.
- A no-obligation statement that removes or reduces risk. Any type of money-back guarantee or short free trial period helps convince the user that there is little risk in completing the transaction.