How To Keep Up To Date on Mortgage Website Technologies

The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…

Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.

True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?

As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:

Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.

Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.

Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.

Best Mortgage Website Design

The Internet has empowered mortgage loan officers, brokers and lenders to reach their potential clients with unprecedented efficiency. Every new or seasoned professional has a mortgage website, which means that the overwhelming majority of clients who choose a mortgage company will come through and online lead capture form on the mortgage company’s website. Now the million dollar question that should be asked is, “What impression does your website give of your company?” The old thought which in-fact still exists was that if you has a website in any form, then clients will start coming in droves. That, of course, is false because your website is your first point of contact with your potential clients and if it doesn’t convey the right message, it doesn’t impress the online visitor, you won’t be getting any mortgage leads to work with.

And You Have Just Five Seconds To Impress

Both technology and customer attitudes are changing at a rapid pace. Blink and you’ll miss them. According to recent studies online visitors are mostly likely to switch to an alternative brand if a website or service didn’t work within five seconds. Now just take a moment to think about how long five seconds is. One. Two. Three. Four. Five. That’s it. That’s all the time a mortgage company website has to make a good impression on a potential loan buyer.

Similarly, a quick website or mobile mortgage app is incredibly important. Here are few things you need to take of:

1) Ensure you mortgage website landing pages load quickly
2) Have an attractive mortgage design
3) Informative headline that conveys your value proposition
4) Provide easy navigation
5) Install a SSL, prove your site is safe, secure and credible
6) Go for a hosting with reliable fast servers
7) Simple content that is easy for a user to understand
8) Clear and prominent calls to action
9) And finally ensure your mortgage site is optimized for mobile and tablet

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Reverse Mortgage Website Templates & Designs

Here are some details for people looking for reverse mortgage website templates & designs.

Website Front-end (what your visitors will see):

You get whatever is shown here reverse mortgage website.

Back-end (Admin Panel):

Every web site comes with a Back Office/Admin Panel to manage leads and an Online Content Management System (CMS). Few common tasks that you can perform using the Admin Panel:

  • Add, edit, suspend and delete unlimited web pages.
  • Switch individual pages On/Off.
  • Menu background and font colors are update-able.
  • Insert pictures and upload documents (such as MS Word Documents, Excel Sheets, PDF Files etc) for your clients to download.

Designs:

There are no pre-designed templates for Reverse Mortgage Sites. Based on the client inputs (e.g. color scheme, design inspirations…), we create a fresh and unique layout for every customer.

Steps:

Assuming that you already have a domain name and a hosting account that meets our requirements. Here are the steps towards getting a site up & running:

  1. Signup with Us (we’ll send an order link, when you are ready to purchase).
  2. We’ll send you 3 designs to choose within 2 business days.
  3. Once a design is finalized, provide us complete access to your hosting and your web site will be up in next 2 business days.

Hosting:

Currently we do not offer hosting, you’ll need your own account. Any shared hosting with the following will be fine:

  • PHP 4.3 or greater
  • MySQL 4.1.2 or greater
  • The mod_rewrite Apache module
  • Basic PHP Email Functions enabled
  • PHP Short Tags enabled
  • bas64() function enabled

We recommend HostGator and HostMonster. Linux based hosting packages with php and MySQL from these companies meet our requirements.

FREE Content Update:

This is what comes as part of our 60 days FREE content update service:

  1. We’ll update text on any of the web pages you like (as many times as required). You’ll need to provide us the text in digital format (i.e typed text in MS word, Text file or text typed in email). Scanned pages or PDFs won’t do.
  2. We’ll change or insert images on any of the web page. But we’ll need images in digital format (.jpg, .gif, .png or psd format).
  3. We’ll delete existing and/or create new web pages. (For new pages, we’ll need content in typed format).
  4. We’ll insert links to your Facebook or Twitter profile (if needed).
  5. If you have files (PDF, xls, .doc etc) to upload for your clients, we’ll do that.

Following are not included in Free content update service:

  1. Creating/designing new online forms or applications.
  2. Adding or removing fields from existing online forms and applications.
  3. Designing new images for the website.
  4. Design updates to change overall look/layout of the website.
  5. And any other change that is not listed in green above.

Please let us know should you have a question or concerns about reverse mortgage website templates & designs.

Reverse Mortgage Website FAQs

Recently we are getting quit a few inquiries about reverse mortgage website templates and design. The most frequently asked questions are answered here:

We keep getting these spam form requests. Some auto bot thing must be submitting them. What should we do?

Yes, these are bots. Some forms on the website don’t have CAPTCHA to stop spam submission. And the reason for not having CAPTCHA is that the most users of the reverse mortgage websites are elderly people and an online check can become a challenge for them, which results in less form submission.

But if you feel there are too many SPAM submission, we can put the CAPTCHA on every form. Please let me know of your thoughts and we’ll proceed accordingly.

What would I get in terms of contents and online applications?

This is what you’ll get: Reverse Mortgages Website Demo

Do we offer pre-designed templates?

Currently, we don’t have separate pre-designed templates for Reverse Mortgage Website. There are 2 design options:

Option1: You choose any design from here and we’ll modify the contents and images as per mortgage website needs.
Residential Mortgage Website Templates
Commercial Mortgage Website Templates

Option 2: If you want a unique design, you can send us your input, like the color scheme, same sample websites etc and
we’ll design a totally fresh layout for you.

How long will it take to have my website up and running?

Development time: 2 Business days for Option1 and 4 Business days for Option 2.

Do you offer hosting?

Currently we do not offer hosting, you’ll need your own account. Any shared hosting with the following will be fine:

  • PHP 5 or greater
  • MySQL 4.1.2 or greater
  • The mod_rewrite Apache module
  • Basic PHP Email Functions enabled
  • PHP Short Tags enabled
  • bas64() function enabled
  • Latest ionCube Loader

FREE Content Update:

This is what comes as part of our 30 days FREE content update service:

    1. We’ll update text on any of the web pages you like (as many times as required). You’ll need to provide us
      the text in digital format (i.e typed text in MS word, Text file or text typed in email). Scanned pages or PDFs won’t do.

 

    1. We’ll change or insert images on any of the web page. But we’ll need images in digital format (.jpg, .gif, .png or psd format).

 

    1. We’ll delete existing and/or create new web pages. (For new pages, we’ll need content in typed format).

 

    1. We’ll insert links to your Facebook or Twitter profile (if needed).

 

  1. If you have files (PDF, xls, .doc etc) to upload for your clients, we’ll do that.

Following are not included in Free content update service:

  1. Creating/designing new online form or application.
  2. Adding or removing fields from existing online forms and applications.
  3. Designing new images for the website.
  4. Design updates to change overall look/layout of the website.
  5. And any other change that is not listed in green above.

Order Link:
Premium Reverse Mortgage Website Payment Link – Buy from 2CO

2CheckOut.com Inc. (Ohio, USA) is an authorized retailer for goods and services provided by iReadySites.com.

How To Generate Leads With Your Reverse Mortgage Website

If you provide reverse mortgages to seniors one of the biggest challenges is identifying qualified prospects who want what you have to offer and are ready to go for it. It is possible to waste time on cold calls and other marketing activities that turn up little. Wouldn’t you rather have a steady stream of hot reverse mortgage leads, leads that not only include contact information but give you an idea of what the prospect needs, the problem they want solved?

Here are some of the most useful tips to generate a list of qualified prospects.

Collect Contact Information

Do your best to collect the email address of every senior who visits your web site and is interested in the products you offer. Offer free tips, a tutorial or guide to motivate visitors to give you their email address so you can market to them as and when required. Place your lead capture form prominently on every important page of your website. This should help you capture the email addresses of 10-20% of the people who visit your site every month.

Get People to Tell You How You Can Help Them

Many seniors use the internet and especially web as a tool to find solutions and to hire mortgage professionals who can help them solve their reverse mortgage problems. Giving away a periodic newsletter on reverse mortgages and loan tips is a great way to get contact information but what you really want to do is to identify those people who have an immediate interest in your services.

Prompt people to contact you by including an inquiry form on your web site, but don’t make the mistakes made on most web sites. Too often inquiry forms are buried on the site, multiple clicks away from the pages most frequently viewed by your visitors. Include your form on high visibility pages,  on the right of your homepage and other key pages about your services and products.

Use your inquiry form to both collect contact information and to identify the services your prospects are interested in and how you can help them. When you make your follow up calls you’ll know where to start the conversation.

Send out Surveys to Identify What Sells

It’s the new age of information technology, web-based and e-mail surveys are gaining in popularity. In general, mail surveys are the least expensive to conduct and direct interviews are the most. If  you already have seniors looking for reverse mortgages signed up for a newsletter, you can use that to get additional details about the needs of people looking for loan to ease up their retirement lives. This’ll give you an insight on what is the real requirement and how can you serve your clients better.

Use the above mentioned lead collection strategies to identify prospects. Once you know who needs your help, its easy to follow up, close the mortgage sale and grow your reverse mortgage business.