Convert My Commercial Mortgage Website To A WordPress Site

Should I convert my iReadySites commercial mortgage website to a WordPress site?

It’s your decision to have your website on any platform, environment or technology you like.

But if you’ve been told WordPress websites bring better search engine results, host your website on a dedicated IP address. Purchase and install a SSL certificate to make your website traffic secure. Just choose a suitable SSL plan and your hosting company would do this for you. And it won’t be expensive at all. This would greatly help your website rankings on all major search engines especially Google, Bing, Yahoo and AOL.

And then iReadySites team can install a WordPress blog (with matching free theme) on top of your current website for regular blog posts.

Contact us if you have any question or concerns.

How To Keep Up To Date on Mortgage Website Technologies

The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…

Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.

True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?

As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:

Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.

Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.

Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.

How To Upload YouTube Videos On Your Mortgage Website

Before you upload YouTube videos to your mortgage website, make sure they are either “Public” or “Listed“, Private videos won’t be available to general public visiting your website. Here is an extract from Google/YouTube help page:

youtube-help-screenshot

Another page about private videos: https://support.google.com/youtube/answer/77272?hl=en

So the first step would be to update your video settings. Once this is done, get the video sharing code from YouTube.com

https://support.google.com/youtube/answer/171780?hl=en

Then login to WMC, load the page that you want to edit:
how-to-insert-youtube-1
Click “Source” as shown in the image, this will bring a screen with page source/HTML code:
how-to-insert-youtube-2

Place your mouse where you want the video to appear, paste the video code (that you copied from YouTube.com), and click “Save”, that is all you need to do.

In the above example video will show up between ABOUT US and paragraph that starts with “If you are looking for the best mortgage rates….”

When To Revamp Your Mortgage Website?

If you are wondering whether your mortgage website design could use a makeover, ask yourself if your mortgage website is effectively bringing in new clients. And if you are marketing (which you should), is your marketing ROI on the rise?

If there are enough mortgage seekers are coming to your website but leaving immediately without taking any action. Then it’s time to revisit your mortgage website. You can even do the basics yourself there is no need to pay heavy fees just to analyze your web site. Here are few of things you can check at your own:

Is Your Website Mobile Friendly?

Yes, that is the first most question you should ask.

But, what is a Mobile-Friendly Website?

In simple words, a mobile-friendly website is a site that is designed and developed to display properly on devices with smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices, whereas a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner.

Why is a Mobile-Friendly Website Important?

With more and more visitors accessing your mortgage business website on mobile devices, it is important to make sure that all of your potential customers have a positive experience, regardless of what type of device they’re using to browse online. If your website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:

  • Improved search visibility
  • Improved user experience
  • Increased lead generation
  • Improved brand identity

As of April 21, 2015, Google began giving preference to mobile-optimized sites in mobile search results. And you are still running an old website, you are at risk of losing customers. You never know which device your target visitor will use, so it is important that your website is ready to work on any device they may be using.

How To Check Whether Your Mortgage Website is Mobile-Friendly?

Google’s new user-friendly tool made it easier for small mortgage businesses to see if their website is mobile friendly.

Google Mobile-Friendly Test Tool

Bing also has great mobile friendly test tool. Click here to load.

Does Your Mortgage Website Look Outdated?

Yes, this is important, your website is the first point of contact with your online prospects, and most surfers are internet savvy enough to know the latest trends. If your website gives an outdated impression, it’ll definitely going to effect your business image.

Browsers such as Chrome, Edge, Internet Explorer and Mozilla Firefox get updated every so often. If you are not diligent, aspects of your website can stop appearing the way they did originally, as changes are made to browser technology. To ensure that your website loads properly across multiple web browsers, it is a must to re-check your website often. Additionally, recent studies have shown that customers have more trust and are willing to spend more with businesses with better designed websites. If your website was developed few years back, it’s time to get a new look for it.

Your Website is Not Generating Expected Results?

You’ve an ideal website that looks awesome on all browsers and on mobile devices, loads fast and have the most latest technologies implemented, but if you still aren’t getting the results you want, it’s time to rethink. Website’s sole purpose is to build your customer base and if it’s not happening something is wrong some where.

Mortgage Leads Machine

If you rely mostly on online mortgage leads, website visitors are the most important people in your entire mortgage business. They are the ones that determine how much or little you get paid.

You need to have everything focused on them. You need to prove that what you tell them is what they are looking for and to get instant access, they need to give you their contact details.

Once they optin and on your G.T.T.P/GTTP page, if the awesome “content” is to the point they will be hooked.  This is the time when you must take advantage of warm leads? There’s no better place than the GTTP page. Use this opportunity when the lead has expressed intent, and ask for something else, like a follow up or newsletter subscription.

The Landing Page

The landing page (also known as a squeeze page) is your key page. It’s a page that gives the visitor 2 options. Sign up to learn more or leave.

The reason why it’s called a squeeze page is because the visitor is being squeezed into making a decision. They can observe, evaluate but don’t have options to navigate.

It has one agenda and that is to convert a person looking for mortgage options into a subscriber (lead) and to become a buyer.

A landing page is made up of a headline, content – which can be a video, audio, text, or a combination of these – and an opt-in box with a call to action. It can even be as simple as a headline and an opt-in box with a call to action.

The secret is to keep the page as simple as possible, known as the K.I.S.S. principle. Keep it simple stupid. The less the clutter, the better.

They must know within seconds, what your page is about so you need to keep it simple and to the point. Use the “what’s in it for me” (WIIFM) principle addressing what the benefits are or how you will solve their problem.

Anatomy Of A Good Landing Page

Landing Page Anatomy

  1. Strong Headline That Matches What Brought User Here
    Grab the prospect’s attention by telling them something that connects to
    their desires and feelings immediately.
  2. Sub Headline
    Something powerful to supplement your main headline.
  3. Salient Features/Benefits
    Online visitors don’t really like reading. So keep your key points in short bullet form, not large paragraphs, and make them focused solely on the benefits that people will get from using it.
  4. Video/Infographic Showing Context Of Use
    Video can make your landing page live and full of energy. Use a short video primarily focused on the product “in use”. That’s context, tell your visitors, how can they use your services to fulfill their needs. This will get you more leads and ultimately sales.
  5. Use Of Social Proof – Build Trust
    Would you give your information to a company you didn’t trust? No you won’t. So what can you do increase the trust of your landing page? Here are a few things you can use:
    Social Media Comments:  Show a live stream of people saying nice stuff about you/your company on Facebook/Twitter/Linked or some other social platform.
    Testimonials: Use original and genuine comments from your customers.
    Endorsements: Show the logos of media placements or high profile customers.
    Your Company’s Contact Details: It’s one of the trust indicators that prospects look for to feel that your company is the real deal.
  6. Form
    When it comes to forms, make sure the form on your landing page only ask prospects the key pieces of information that Sales and Marketing need to nurture a lead. Make it as easy as possible for prospects to provide you with the information you need to move them from visitor to lead.
  7. A strong call to action (CTA)
    Your CTA should stand out from the rest of the page and leave no doubt about it’s purpose. Be sure to use contrasting color, bright yellow, orange, green, dark red are among the colors those bring high click rates. For CTA, use action-oriented language that addresses both your visitor’s motivation and the result of clicking the button. Studies have shown words like get, view, now, or download, are much more powerful than simple submit, start, or pay, which only focus on what your customer must do.

G.T.T.P/GTTP Page

A G.T.T.P page is just that. Getting to the point to condition and pre-sell the visitor.

Thank them for subscribing to download, read or watch what you promised them. I know it’s common sense to assume however there’s no harm in being professional and confirming this.

Here’s what I would write after people opted in (through a short form) for their first residential mortgage loan consultation.

Thank you for subscribing/downloading/signing up/joining!

You’re one step closer towards getting the house of your dreams!

Hey “Subscriber Name”,

My name is John Doe and I’m very excited to work with you. Please use the link at the end of this page to download your free report/ebook. 

I’ll contact you shortly to explain the various mortgage options and recommend the type of mortgage that might be best suited to your situation. I would recommend you to fill out this short form (link to a more detailed form), this’ll give me further insight on your individual requirements and I’ll be able to create a FREE no-obligation, customized mortgage rate quote for you. Click here (link again).

I’ve also sent you an email with the download link, check your email inbox in few minutes. Add me to your safe list, it is necessary otherwise you might lose some important emails from me.

Free Report Download Link

Thank you for choosing me to be part of your home buying journey.

John Doe
Loan Consultant

NMLS# 25XXXX
Contact #: 561 123 XXXX

If you are an affiliate of some paid mortgage service(s) you can change the second paragraph and send the subscriber to the paid offer instead of the detailed form.

The above GTTP content literally took me less than 5 minutes to put together by doing a little research on Google.

Yes, it’s that easy!

Don’t overthink this.

Mortgage Flyers

Whether you are a seasoned mortgage broker or just starting your career as a loan officer, the key to success is “Qualified Leads”. A well designed mortgage flyer can play a vital role in generating cheap mortgage leads. But a mortgage flyer can only be useful if it stands out of the crowd. It’s not a matter of putting great house pictures and using flashy text.

Everything on the flyer should be well thought off and convey the message in the most simplest yet powerful manner. It takes a lot of hard work and perseverance. It’s not something that one can just come up with in a flick of fingers. A designer need to have the patience to carefully plan flyer printing design to get the attention of prospective loan shoppers.

What makes an effective and successful mortgage flyer design? Here are a few of the factors that should be considered:

1) The first element to making a great flyer is that it should have a short, catch phrase. For example; Lowest Interest Rate? catches people’s attention. This Catch phrase should also be enlarged, bold, underlined, or any other technique to grab the passerby’s attention.

2) You got the attention now give them all the relevant info they need, but use as little words as possible. May be 3/4 bullet points? If people see the next line is too wordy, they’ll probably leave there and then.

3) Use a compelling picture or even pictures. Pictures can say a lot in just a little space and they make the flyer more visually pleasing.

4) Add contact information where people can go to find out more details.

5) And finally remember to keep your flyer design simple and short. People give very little attention to lengthy text. So make it easy for them to get your message fast. Don’t put too much elements that will only make them distracted.

If you need help designing your mortgage flyer, contact iReadySites.com

WordPress Blogs

WordPress is the most used and exceptional blogging platform out there on the Internet. The beauty is, it can be used for all sorts of web sites including but not limited to mortgage, real estate, reverse mortgages and loan modification.

It’s the simplest method to get more and more unpaid visitors. A blog is definitely the tool you should look for to generate traffic. It’s very powerful and if used properly can bring lots of visitors. Search engines are in love with blogs and rank blog sites real high. Which ultimately means more exposure to potential clients.

WordPress is a free blogging tool, it’s offered as part of the most hosting packages. Depending on the hosting company WordPress can be very easy to install or you might have a few easy steps to go through. Once you have it set up, you have a place to talk and keep on current events that are happening on the internet and around the world related to mortgage and real estate.

WordPress blogs are made on a very easy to use platform. You will have no trouble updating, adding, or deleting an article or anything off your blog.

Is Using Pre-designed Mortgage Web Templates a Good Website Design Practice?

Hundreds of thousands of mortgage and real estate professionals each year generate leads using their custom and/or template websites. Millions of new web sites for every possible niche pop up daily. Irrespective of the product and/or service, every site has a good or bad website design.

There is no argument that it is critical for mortgage brokers and agents to get their companies online. Still, most of them find it difficult to get a great website operational right away without costing an arm and a leg. There is a simple solution – get a pre-designed web site, but you should be able to modify the design and look of your new site. It should not look like yet an other cookie cutter template. But what if you get a pre-designed website and a professional designer to customize the chosen template for your exact needs.

The first order of business is to find a company offering ready-2-go real-estate and mortgage web templates. You need to do this to know if they have anything that you might be interested in and suits your specific business requirements. There are plenty of companies to pick from but no one is offering your own designer and a semi-custom solution in the price of a template other than iReadySites.com.

So the answer to the topic of this post is, you should be careful while choosing a design for your website. You should have the option to alter your chosen template to make it appear unique as well as the ability to add/modify default contents with ease.

Web Design Mistakes – How to loose valuable online visitors

There are many things web designers and especially the website owners feel ‘cool’ but they can instantly annoy any users. Below are some annoying web design choices that can put a real negative effect on your valuable traffic:

  1. Auto-play: As per independent surveys most of the serious web traffic dislike auto-play on ads and video. But even above theme tunes can be killer.
  2. Animated Text and/or Graphics: It was the call of the day a decade or ago, but amazingly still we find websites with animated text and graphics. Scrolling and blinking text also are elements which make a website look cheap and will instantly harm it’s reputation. The people who don’t instantly leave a site with moving text will find it distracting and frustrating to use if you are trying to read the blinking or scrolling content.
  3. Pop-ups: Very very annoying. These Flash overlays that float across the page are also pop-ups in the eyes of most online visitors.
  4. Drastic changes of font and background colors: Have you ever noticed why the default color for HTML text is pure black, the background is set to white and links are in blue and underlined. Answer is simple these contrasting colors really help people read the content of a web page and quickly spot out links to other pages.Unfortunately many web designers just for the sake of becoming different start changing these colors drastically and ruin usability.

    With little knowledge about CSS, web designers can for example have a black background with white text on top. Not only does this make the website dark and depressing, it’s slightly harder to read. So it’s best to limit your color choices, especially when you factor in the images (and possibly advertisements) that will appear on your website. As a rule of thumb, the fewer colors the better.

  5. Unorthodox navigation: Yet again, just to look different, why do we use strange and new navigation styles and techniques? It’s good to be innovative but remember, it’s all about visitors.
  6. Slow loading pages: The longer you have used the web for, the more likely your tolerance for slow load times will have dropped below the three second mark. There is a tendency, especially among young designers and newer site owners, to load flash content, scripts, and lots of graphics in new websites, often making it difficult to load pages within a couple seconds.
  7. Broken Links: One of the most common website problems is having links on your pages that no longer work. Nothing is more frustrating to users than clicking on a broken link.

Tips to Create Effective Landing Page

This post assumes you know what is a landing page? If you are not sure, please visit What is a Landing Page?.

Lets start with the heat map:

I am not going to get in detail about what a webpage heatmap is, but for the time being, the red and the areas around red are more significant. These are the areas where a visitor pays more attentions, so our core stuff related to the action should be within these areas. Following tips will assist you in understanding how to use visitor heatmap  to create the immaculate lead capture landing page.

  1. The Ad and your landing page should be relevant:
    Whatever you are offering in the ad, your landing page should clearly and boldly present that. Remember they only came to this page, because you promised something on your ad, which is relevant to what they actually looking for. And they expect that your landing page, would have more of it. Make sure your headline refers directly to the ad copy that drove the click.
  2. Provide a clear call to action:
    This is the most important part, tell your online visitor what they need to do. There is no set role for how many Call to Action buttons (or text) you use on a single page. 2 are good for a short landing page and 4-5 in a long landing page.
  3. Focus on getting your visitors to do 1 thing:
    Don’t confuse your visitor, don’t suggest many types of actions, focus on one and only one thing. Write whatever you like, but to the point. The key is to take your visitor to a point,  where they know, what they need to do.  Don’t make them guess or hunt around!
  4. Start and end of the Page is the key: Most of the visitors would be reading the top and than scrolling down to the bottom to get a glimpse of what this is all about. Therefore the most important points should be at top and at the end.