The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…
Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.
True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?
As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:
Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.
Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.
Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.