SEO For Pre-designed Mortgage Websites

Q. Doesn’t the use of iReadySites mortgage websites with pre-loaded content and online applications increase the chance of having duplicate content penalties impacting SEO with Google?

Ans. We provide pre-designed websites with default content and online forms. This enables you to have a instant online presence, but yes, it’s true that many users will have the same default content and that can impact your SEO efforts with search engines. Clients who do SEO they take these content as a starting point, then modify and add new content to make them unique.

Q. Is there room in the template to add approximately 1000 word content articles on each page to help with SEO results?

Ans. Yes, our Premium plans come with an online Website Management Center which allows you to add unlimited content to existing pages to target specific keywords. Also there is no limit on creating new pages, which essentially means you can add unlimited new pages to your website.

In some cases, clients prefer to have a WordPress blog for articles, so we install a WordPress blog with a matching free theme. There is no additional cost to this service.

Ideal Resolution for Mortgage Websites Images

Q. What size and quality do I need for my mortgage website images and what’s the best place to get them?

Ans: Size (i.e. height and width) depends on the usage, if an image is suppose to cover entire width of the browser window then the larger the better.

Resolution is measured in term of dpi. DPI stands for ‘dots per inch’. Broadly, the higher the DPI, the more information there is in an image, so the more detail you can see and the sharper it looks.

Technically speaking, ‘dots per inch’ should be used when discussing printed output, and ‘pixels per inch’ is for displays and digital images, but the concepts are all so closely related that they are used interchangeably.

For images on screen, mostly 72 or 96 pixels per inch (ppi) is used as resolution. If an image is less than 72 dpi/ppi, it will appear fuzzy (what we call pixelated). In fact as the technology is moving forward ppi is increasing even for screens. Most new Apple devices have ‘Retina’ screens which have a higher pixel density of between 200 and 400 ppi, as opposed to the 72-96 ppi that is typical for conventional monitors.

Coming to the second part of question, Google “Royalty Free Stock Photos” to get a long list of reliable and affordable image providers. And, yes, of course there are some great free sites too like PixaBay and Unsplash.

30 Percent Off On Premium Mortgage Websites – Black Friday Deals Week



30% OFF*

Quickly claim your discount at

Simply place your order and enter the BLACKFRIDAY30 in the “Coupon Code” field during checkout.


Just one word of caution… this coupon code is only valid from 21st to 30th Nov, 2016 – so I suggest to take advantage this right now before it expires.










* Please note, for Monthly, Annual and Biennial plans discount applies to the first term only. Second term onward regular price applies. 


How To Upload YouTube Videos On Your Mortgage Website

Before you upload YouTube videos to your mortgage website, make sure they are either “Public” or “Listed“, Private videos won’t be available to general public visiting your website. Here is an extract from Google/YouTube help page:


Another page about private videos:

So the first step would be to update your video settings. Once this is done, get the video sharing code from

Then login to WMC, load the page that you want to edit:
Click “Source” as shown in the image, this will bring a screen with page source/HTML code:

Place your mouse where you want the video to appear, paste the video code (that you copied from, and click “Save”, that is all you need to do.

In the above example video will show up between ABOUT US and paragraph that starts with “If you are looking for the best mortgage rates….”

Five Important Mortgage Website Marketing Elements

For mortgage professionals, having a strong web presence is one of the most effective ways to market their loan products and services. It helps them reach a larger audience and makes it easier for loan shoppers to find them. A good website can increase your potential client, but having just a pretty website is not enough, there must to be a strong and well thought marketing strategy in place too.

The five most important elements of a successful mortgage marketing strategy are:


The content on your website is the most important thing. It is what decides if a visitor turns into a potential customer or not. Most loan shoppers visit mortgage websites to learn about their options and the entire loan process. When they don’t get what they are looking for they get frustrated and move on. Make sure to post fresh, well-researched and original content regularly on a variety of topics (including what’s hot and interests loan shoppers) to better engage with your viewers.

Your website needs to have detailed and easy to access information on all the loan products and services you offer. Make sure to put the most important key content first. It has to be compelling as well for your customers to trust you.

Multi-device Users

Your website needs to adapt to different devices used by online visitors. In 2016 there are only 19% people who use one screen ( a computer, smartphone or tablet) – Source Consumer Barometer. With over 72% people using smartphones, over 42% using tablets, ignoring the lure of a responsive website now runs the risk of alienating a large proportion of your online audience and will hurt your mortgage company marketing strategy.


Also Responsive mortgage websites are loved by Google. According to Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile-friendly.

Get On The SERP

The most trusted method of getting information was and still is through online search results. People like and trust more what they see on a SERP. A search engine results page (SERP) is a page displayed by a search engine in response to a query by a searcher. Depending on many factors (but most importantly your targeted keywords), getting on top of search engine results page could be a breeze or an extremely difficult task. The first step to get there is to carefully optimize your website. A well optimized website will help the search engines identify what your site is all about, and how it relates to what the user is looking for.  To start with:

  1. Use meta tags (title, keyword, description…)
  2. Choose and add keywords where they belong…
  3. Have a well structured website
  4. Use Alt tags for your images
  5. Get inbound links
  6. Create and submit sitemap to search engines
  7. Add fresh content on regular basis

Social Media Marketing

Generally speaking, social media marketing refers to the process of gaining traffic or attention through social media platforms and websites. It’s recommended to create a social media marketing plan, but most of mortgage professional may take very long to create a workable plan. So instead of waiting months for a detailed comprehensive plan, just get answers to these two questions and get started.

What are you hoping to achieve through social media marketing?

Who is your target audience and what (of their interest) you should use to get their attention?

There are literately thousands of social media websites and platforms but you must at-least engage with users here:

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

Lead Capture & Email Marketing

The ultimate goal of your website is to drive more sales. This essentially means, you MUST be focused on capturing leads for your website. A lead is simply the contact information of a prospective customer. On web, we capture leads using mortgage lead capture forms. The contact information collected can be as simple as an email address, or as detailed as a long 30 minute application.

Visitors don’t always purchase straight away, statistics say that only 1-3% of website visitors make a buying decisions the first time they visit a website. Capturing customer details allows you to continue to market to the remaining 97% of visitors who did not become your customers the first time around.

Using the email marketing you can educate them, build trust and finally convert them into customers. And again, majority of people read emails on hand held devices, so make sure your emails are mobile ready to.

Do You Need A Mortgage Website Builder

Absolutely Not!

Why would you need a mortgage website builder, when everything is already there and ready to use.

If You decide to build a mortgage website, this is what you need to do:

  1. Choose or create a mortgage website design (and now-a-days it has to be a mobile responsive design)
  2. Design an awesome logo for your mortgage company
  3. Create content for your webpages
  4. Collect or purchase images for your website
  5. Create online forms to capture leads
  6. Find a way to get the submitted information in your email inbox
  7. Even better if some how you store this information inside a database for future reference.
  8. A Content Management System (CMS) for you to add/update content at will
  9. You may also need a hosting account

And To carry out all the above activities, you need:

  1. Financial resources (some of the above may go real heavy on your pockets)
  2. Technical skills (you may to learn new stuff)
  3. Run after people (if you outsource part of your work like logo designing, content writing, form creation etc)
  4. And finally this all need your time (which you must spend on your real work i.e. closing loans not designing websites)

So Why Would You Want To Go Through All This When iReadySites:

  1. Can provide you with a super fast latest mobile friendly complete mortgage website. It will have the most up-to-date content and fully optimized lead capture forms with an easy to use Content and Lead Management System.
  2. Can design a logo for your mortgage company without any additional cost.
  3. Can provide you with totally free hosting.
  4. Can offer a solution which put no burden what-so-ever on your pockets.
  5. Can save you countless hours and efforts.
  6. By doing everything on your behalf let you concentrate on your real business.

So visit our main site and consult with an online mortgage website support agent to evaluate your options Today!

New Commercial Mortgage Website Templates & Designs

Over the past seven years at iReadySites, we’ve always kept our mortgage websites up-to-date with the latest trends and technologies. So once again looking at the popular demands and market requirements, we are presenting four new state of the art, ultra fast and clean designs focused towards hard money/private money lenders and loan officers.

Visit commercial mortgage website templates and demo page to see them in action.

Enjoy these templates!


When To Revamp Your Mortgage Website?

If you are wondering whether your mortgage website design could use a makeover, ask yourself if your mortgage website is effectively bringing in new clients. And if you are marketing (which you should), is your marketing ROI on the rise?

If there are enough mortgage seekers are coming to your website but leaving immediately without taking any action. Then it’s time to revisit your mortgage website. You can even do the basics yourself there is no need to pay heavy fees just to analyze your web site. Here are few of things you can check at your own:

Is Your Website Mobile Friendly?

Yes, that is the first most question you should ask.

But, what is a Mobile-Friendly Website?

In simple words, a mobile-friendly website is a site that is designed and developed to display properly on devices with smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices, whereas a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner.

Why is a Mobile-Friendly Website Important?

With more and more visitors accessing your mortgage business website on mobile devices, it is important to make sure that all of your potential customers have a positive experience, regardless of what type of device they’re using to browse online. If your website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:

  • Improved search visibility
  • Improved user experience
  • Increased lead generation
  • Improved brand identity

As of April 21, 2015, Google began giving preference to mobile-optimized sites in mobile search results. And you are still running an old website, you are at risk of losing customers. You never know which device your target visitor will use, so it is important that your website is ready to work on any device they may be using.

How To Check Whether Your Mortgage Website is Mobile-Friendly?

Google’s new user-friendly tool made it easier for small mortgage businesses to see if their website is mobile friendly.

Google Mobile-Friendly Test Tool

Bing also has great mobile friendly test tool. Click here to load.

Does Your Mortgage Website Look Outdated?

Yes, this is important, your website is the first point of contact with your online prospects, and most surfers are internet savvy enough to know the latest trends. If your website gives an outdated impression, it’ll definitely going to effect your business image.

Browsers such as Chrome, Edge, Internet Explorer and Mozilla Firefox get updated every so often. If you are not diligent, aspects of your website can stop appearing the way they did originally, as changes are made to browser technology. To ensure that your website loads properly across multiple web browsers, it is a must to re-check your website often. Additionally, recent studies have shown that customers have more trust and are willing to spend more with businesses with better designed websites. If your website was developed few years back, it’s time to get a new look for it.

Your Website is Not Generating Expected Results?

You’ve an ideal website that looks awesome on all browsers and on mobile devices, loads fast and have the most latest technologies implemented, but if you still aren’t getting the results you want, it’s time to rethink. Website’s sole purpose is to build your customer base and if it’s not happening something is wrong some where. 30% Discount

Google wants your website to be mobile friendly?

On April 21, 2015, Google “Mobile Friendly” update effected more than 50% of traffic coming from Google and an estimated 40% of Fortune 500 websites got hit by this “Mobilegeddon”.

iReadySites responded immediately and offered a special solution to our clients to convert their existing website into a mobile friendly website.

We totally revamped iReadySites and our website solutions.  We spent almost a year and countless hours to bring this new look, new mortgage website designs, up-to-date default content, enhanced lead capture forms/applications and a state of the art brand-new Website Management Panel.

Clean mobile friendly responsive design make these templates load super fast on any device (i.e. desktop, laptop, tablet, ipad, android, iphone and more).

If you are still running the old desktop version (i.e. a non mobile friendly website), you are missing out on a large portion of google traffic (ultimately loosing almost 50% of your online business).

To make it easier for website owners, we ran a Special Summer Discount for our Facebook Fans. This offer will expire in 9 days from now.

Please like our Facebook page ( and use following coupon code to avail a 30% discount *.


I am sure you will take advantage of this great offer and will signup with us today.

Visit for more details and let us know should you have any question or concerns.

We are offering free hosting, logo design, setup and content update service with our websites too.

* Please note, for Annual and Biennial plans discount applies to the first term only. Regular price applies to second term and onward payments.