A professional, user and search engine friendly, attractive website design is crucial for any online business including mortgage and real estate. Your web site is your virtual storefront and it is often the first impression that you make on the online loan seeks. iReadySites has the experienced designers and skilled web development staff that can create a perfect custom website for your business.

The web developers and designers at iReadySites take pride in their ability to work alongside our clients. We strive to create custom website designs that are attractive, functional, professional and affordable. Our professional designers aim to produce web sites that align with the goals of our clients.

We develop fast-loading, highly-customizable, professional-looking web pages that offer a sophisticated user experience.

These interactive, dynamic sites draw in visitors and help businesses grow. A custom website design will make your organization easily accessible online, enhance your brand image and promote your mortgage company online.

There are many things web designers and especially the website owners feel ‘cool’ but they can instantly annoy any users. Below are some annoying web design choices that can put a real negative effect on your valuable traffic:

1. Auto-play: As per independent surveys most of the serious web traffic dislike auto-play on ads and video. But even above theme tunes can be killer.
2. Animated Text and/or Graphics: It was the call of the day a decade or ago, but amazingly still we find websites with animated text and graphics. Scrolling and blinking text also are elements which make a website look cheap and will instantly harm it’s reputation. The people who don’t instantly leave a site with moving text will find it distracting and frustrating to use if you are trying to read the blinking or scrolling content.
3. Pop-ups: Very very annoying. These Flash overlays that float across the page are also pop-ups in the eyes of most online visitors.
4. Drastic changes of font and background colors: Have you ever noticed why the default color for HTML text is pure black, the background is set to white and links are in blue and underlined. Answer is simple these contrasting colors really help people read the content of a web page and quickly spot out links to other pages.Unfortunately many web designers just for the sake of becoming different start changing these colors drastically and ruin usability.

   With little knowledge about CSS, web designers can for example have a black background with white text on top. Not only does this make the website dark and depressing, it’s slightly harder to read. So it’s best to limit your color choices, especially when you factor in the images (and possibly advertisements) that will appear on your website. As a rule of thumb, the fewer colors the better.

5. Unorthodox navigation: Yet again, just to look different, why do we use strange and new navigation styles and techniques? It’s good to be innovative but remember, it’s all about visitors.
6. Slow loading pages: The longer you have used the web for, the more likely your tolerance for slow load times will have dropped below the three second mark. There is a tendency, especially among young designers and newer site owners, to load flash content, scripts, and lots of graphics in new websites, often making it difficult to load pages within a couple seconds.
7. Broken Links: One of the most common website problems is having links on your pages that no longer work. Nothing is more frustrating to users than clicking on a broken link.

Can you upgrade later on and just pay the additional $200?

Yes, you can always upgrade from Professional to Premium by paying the difference.

Which template comes with the professional package?

You can choose any template.

Do I make the changes myself?

Professional websites have .html pages and you would need HTML knowledge along-with some HTML Editor to add/update contents.

Premium websites come with a built-in Content Management System to add/update unlimited website pages using your browser.

FREE Content Update:

We offer a 60 days free content update service (for both packages):

1. We’ll update text on any of the web pages you like (as many times as required). We’ll need the contents (i.e. text)  in digital format
   (i.e typed text in MS word, Text file or text typed in email). Scanned pages or PDFs won’t do.
2. We’ll change or insert images on any of the web page. But we’ll need images in digital format (.jpg, .gif, .png or psd format).
3. We’ll delete existing and/or create upto 10 new web pages. For Premium website there is no limit for new pages.
4. We’ll insert links to your Facebook or Twitter profile (if needed).

Following are not included in Free content update service:

1. Creating/designing new online form or application.
2. Adding or removing fields from existing online forms and applications.
3. Designing new images for the website.
4. Design updates to change overall look/layout of the website.
5. And any other change that is not listed in green above.

What do I actually have to do besides pay for the website?

As we don’t offer hosting, after the signup we’ll need access to your hosting to upload the website. Other than this if you want any changes, please send us the changes in typed format. We’ll do the rest.

What is the best price for a pro. com’l website template? i just need a template.

If the above question means, you already have a website (with contents and forms/applications) and just need a design to implement, then first we’ll need to look at your website before giving a realistic time and cost quote.

But if you need a complete commercial mortgage website then the cost is US $ 197 for Pro and US $ 397 for Premium.

So, i have to host with you?

Whether you purchase a pre-designed website from us or we just give a new look to your existing website, you don’t need to host with us. In fact we don’t offer hosting at all, you’ll need your own hosting and we’ll install the website there.

Do u sell the templates for me to use as I wish?

We sell pre-designed websites not templates like what you see on www.template******.com What we provide to commercial mortgage professionals is shown here ( demo site ): Commercial Mortgage Website Demo

And what you see in the above demo site is available in following designs Commercial Mortgage Website Templates

Is your template usable for dynamic, word press type site?

No they are not word press compatible.

They don’t come in graphic formats like PSD etc, so I am afraid your web co won’t be able to use it for your WordPress website.

When you purchase a template from us, you are actually purchasing a complete website with contents, online forms and applications (not just a design as you get on sites like template*******.com).

This post assumes you know what is a landing page? If you are not sure, please visit What is a Landing Page?.

Lets start with the heat map:

I am not going to get in detail about what a webpage heatmap is, but for the time being, the red and the areas around red are more significant. These are the areas where a visitor pays more attentions, so our core stuff related to the action should be within these areas. Following tips will assist you in understanding how to use visitor heatmap  to create the immaculate lead capture landing page.

1. The Ad and your landing page should be relevant:
   Whatever you are offering in the ad, your landing page should clearly and boldly present that. Remember they only came to this page, because you promised something on your ad, which is relevant to what they actually looking for. And they expect that your landing page, would have more of it. Make sure your headline refers directly to the ad copy that drove the click.
2. Provide a clear call to action:
   This is the most important part, tell your online visitor what they need to do. There is no set role for how many Call to Action buttons (or text) you use on a single page. 2 are good for a short landing page and 4-5 in a long landing page.
3. Focus on getting your visitors to do 1 thing:
   Don’t confuse your visitor, don’t suggest many types of actions, focus on one and only one thing. Write whatever you like, but to the point. The key is to take your visitor to a point,  where they know, what they need to do.  Don’t make them guess or hunt around!
4. Start and end of the Page is the key: Most of the visitors would be reading the top and than scrolling down to the bottom to get a glimpse of what this is all about. Therefore the most important points should be at top and at the end.

Creating a loan modification web site that ranks top on the first page of the search engines and drives in lots of traffic takes as much time and money as creating an unsuccessful website.

Mortgage professionals sometimes start creating a web site without defining a clear plan or having a vision of what they want the site to achieve. if you’re going to have a web site just stop for a moment and think, take some time to brainstorm it through thoroughly before you actually start building a loan modification web site. It takes less efforts and time (and of course money) to do it right first time round than having to go back and fix problems with your site after it is finished.

There are many things that must be considered when planning a website. The sites intent or purpose must be considered as well as the sites targeted audience, content structure and many aspects of design compatibility. The site must be compatible to computer operating platforms and the abilities and tastes of the intended audience. You should then create a statement that clarifies the purpose of the site and what visitors may expect to achieve from the site.

The few hours or so that you spend thinking and brainstorming in planning your loan modification website content and site design will determine exactly how big your success will be, most people will fail in business because they don’t plan adequately so invest the time now to minimize your losses from the start and maximize your returns for the future.

Internet advertisement to promote your website is expensive and needs a very large budget. In comparison it is much cheaper to rank higher for your preferred keywords on the main search engines organic search results. Search Engine Optimization (SEO) is the backbone for obtaining better placement positions for particular keywords in organic search results. Some simple steps given below can do wonders for your web site:

Focus on high density Keyword Page Title

Write a descriptive title for each web page with a higher density for keywords that you want people to find you with. Use 5 to 8 words, remove as many “filler” words from the title (such as “the,” “and,” etc.), while still keeping it readable. This page title will appear hyper-linked on the search engines when your page is found. Place this at the top of the web page between the title tags, so it is shown on the blue bar at top of your internet browser.

Description META Tag

It is one of the most important yet ignored factor. Most search engines include meta description below your hyper linked title in the search results. People will click your link based on this description. So make it as appealing as possible. The description should be a sentence or two describing the content of the web page, using the main keywords and key phrases on the page you are optimizing. Don’t include keywords that don’t appear on the web page. Place the Description META Tag at the top of the web page.

Keywords in Headers H1, H2, H3…

Search engines consider keywords that appear in the page headline and sub heads to be important to the page. Make sure your desired keywords and phrases appear in one or two header tags. Use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Position Your Keywords in the First Paragraph

Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph. Search engines expect that your first paragraph will contain the important keywords for the introduction to the content of the page. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so it should not be overdone.

Use Keywords in Hyperlinks

Search engines are looking for clues to the focus of your web page. When they see words hyper-linked in your body text, they consider these potentially important, so hyper-link your important keywords and key phrases.

Create a Site Map

A site map page that links to all your pages can help search engines and visitors find your website pages, particularly if you have a larger site. Create a free account on Google Webmaster Tools, submit your sitemap there. This’ll help Google to index your web pages. There are many other important features those can be used to increase your web site visibility on search results.

Develop Web pages Focused on Each of Your Target Keywords

Develop several web pages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking.

Linking Strategies

A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives. Also Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called Page Rank that reflects the quantity and quality of incoming links. All links aren’t equal. Links from trusted, popular sites help your site rank higher.

Submit Your Site to Key Directories

Submit your site to specialized directories. For instance, a mortgage professional should submit her site to mortgage directories. A site on real estate should be sent to real estate or loan directories. Link from a directory will help your ranking – and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Yahoo Directory is an important directory. Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings”. Unless a directory is widely used in your field, a premium ad is a waste of money – but the (free) link itself will help boost your Page Rank and hence your search engine ranking.

Publish a Blog

Start a blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s Page Rank.

iReadySites specializes in mortgage broker website design and internet marketing. Our solutions allow you to have a web presence which fulfills all of your web oriented requirements. Every web page and form of your website makes sure it caters the needs of a potential loan shopper/borrower to the admin. We make sure your web site and internet presence gives you advantage and you stand out of the crowd.

The first impression counts a lot, the second someone arrives at your site. He/she evaluates; Is it professionally designed – Does it has all the necessary information to capture the attention and ultimately converting the visitor into a lead. A mortgage broker’s web site design needs to be professional to instill confidence in the borrower.

Mortgage Broker Website Features

iReadySites has the best online lead generating tools including pre-qualification form and step by step online 1003 mortgage application that converts leads into Fannie Mae format for imports directly into your loan software. It saves time and efforts and improves a broker’s efficiency. Premium sites comes with a Borrower Control Panel, borrowers can complete the application in steps, they can come back, view and print their submitted loan application.

Ever loan officer can have it’s own web page. You can upload as many documents for your visitors to download. Online content management system allows you to add/edit/update unlimited web pages.

Mortgage template sites are quit popular for being top quality solution for a quick, easy and affordable mortgage website production. The best thing about our template sites is the simplicity – you purchase the template website, we customize it a little bit and upload it to your hosting.

And there you have it – your website is up and running within a few hours from the moment you’ve been choosing a website template! So when choosing iReadySites as your website design provider, you can always rest assured that you get a premium quality mortgage marketing solution along with a top quality support.

All the websites comes with default contents. You can opt to have them as they are or you can change every single bit to suit your individual needs. Out solutions are generic in nature, they are suitable both for a company with hundreds of employees as well as for a loan agent who is looking for an affordable web presence in the fastest possible time.

iReadySites specializes in websites and marketing tools for the mortgage lender. Our pre-designed and custom solutions include automated tools for setting up and managing your website and online marketing. It’s fast, easy and the best part is you don’t have to pay any monthly/recurring charges for your mortgage lender web site. We’ll setup the site at your own hosting account.

View our website templates

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Use the live help on the right to contact us. We’ll be happy to assist you in your decision process..

Mortgage Lender Website Design by iReadySites.com is the number one choice of mortgage lenders, brokers and loan officers nationwide.