Poor Web Design, A Receipe for Online Business Failure

First impression is everything. And you have just 50 milliseconds to establish a first impression of your mortgage website, less than a blink of an eye. It typically takes humans 300 to 400 milliseconds to blink. Meanwhile, scientific research led by Dr. Gitte Lindgaard at Carleton University in Ontario reveals websites have as little as 50 milliseconds to establish a first impression — a mere 1/20th of a second.

Your site must grab immediate attention for visitors to decide to stay, and then there must also be solid reasons for them to return, to bookmark your site, and to tell their friends and colleagues about your site. Because once a visitor forms an impression on a subconscious level, he or she will selectively search for information confirming that impression. People do this because we all want to prove we have good judgment. So, if our first impression of a website is negative, we have a tendency to mainly seek and see the negatives, regardless how great a business’ products and services might actually be. Alternatively, if we immediately like what we see, we’ll look for positive information to reinforce that impression.

So how do you make a good first impression on the Web? Simple. Get a good design company.