Convert My Commercial Mortgage Website To A WordPress Site

Should I convert my iReadySites commercial mortgage website to a WordPress site?

It’s your decision to have your website on any platform, environment or technology you like.

But if you’ve been told WordPress websites bring better search engine results, host your website on a dedicated IP address. Purchase and install a SSL certificate to make your website traffic secure. Just choose a suitable SSL plan and your hosting company would do this for you. And it won’t be expensive at all. This would greatly help your website rankings on all major search engines especially Google, Bing, Yahoo and AOL.

And then iReadySites team can install a WordPress blog (with matching free theme) on top of your current website for regular blog posts.

Contact us if you have any question or concerns.

How To Keep Up To Date on Mortgage Website Technologies

The internet is rapidly evolving, getting bigger and smarter every day. More than just its infrastructure, everything about it is in a state of continuous change. More people joining it every day, new technologies coming up, it has become a global network of people, computers and other machines that is beginning to mediate all human interactions. All of this making it more challenging for developers and designers of mortgage websites as well the loan officers, mortgage agents, brokers, lenders…

Hundreds of thousands of blog posts and articles are published every day, there is no way you can read all of them to learn stuff which is important to you.

True, so what you do? How do you keep yourself updated on new technologies and tools related to residential, commercial and reverse mortgage websites?

As a mortgage professional you are only concerned about what’s really going to effect your niche. And how you can get the maximum out of those new trends to generate mortgage leads. So here is what you should do:

Make a list of top commercial mortgage websites. You may have to be a little careful here, there are companies with established names, they don’t have to have an updated website with all the latest bells and whistles. Look for the ones who are not big but competing with the big bad boys. These will show you what to do. There is no need to re-invent anything, they have already spent thousands of dollars to come up with a winning mortgage website marketing formula to generate leads 24/7, you just need to re-engineer it. Make sure you follow the blueprint and NOT copy stuff.

Once you have the list, follow them on social media (Facebook, Twitter, Instagram, LinkedIn, Google Plus etc…) and piggyback their methods to stay ahead of the game.

Follow the same steps for residential mortgage websites, reverse mortgage websites and mortgage landing pages.

Online Reviews To Market Your Commercial Mortgage Website

The most effective way to market your commercial mortgage website is to use review sites to increase your ranking on the search engines. Most consumers today won’t even leave the house without first looking up a business’s online review. This simple yet free technique will increase your website’s chances by manifold to appear on the first page of google results (SERPs). Additionally reviews can be a great opportunity for you to obtain useful feedback from your users.

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A review site is kind of a social website where the online community ranks the service that you provide. It is a website on which reviews can be posted about people, businesses, products, or services. There are many review sites, some of the most highly-respected review sites are Facebook, Amazon, Angie’s List, Yelp and Google Places.

How Review Websites Work

Anyone can come to a review website and write a review. In most cases, customers are given broad guidelines for reviews, and asked to allocate a star rating for the product or service reviewed. The sites then use a complex algorithm on the back-end to post reviews after filtering out suspicious reviews.

When more than one review has been posted, the sites average the star ratings to give a business or product an overall rating. Reviewers who post a lot of reviews generally get a higher status, and their reviews are given more prominence.

Key Benefits Of Online Customer Reviews For Commercial Mortgage Websites

Studies by independent research groups like Forrester Research, comScore, The Kelsey Group, and the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior.[2] In an academic study published in 2008, empirical results demonstrated that the number of online user reviews is a good indicator of the intensity of underlying word-of-mouth effect and increase awareness.[3] In 2007 even large companies such as Best Buy and Walmart began to mention online reviews in television advertisements and on the back of receipts.

So here are some of benefits you’ll enjoy from online reviews of your commercial mortgage web site:

  1. Free Advertising
  2. Free High Quality Inbound Links
  3. Higher Ranking In Search Engine Results
  4. Positive Reviews Can Boost Confidence Of Potential Clients
  5. Constructive Criticism & Suggestions
  6. Personal Level Relationship With Customers

And finally to truly harness the power of reviews always respond to your mortgage business reviews, whether they are positive or negative.

Five Important Mortgage Website Marketing Elements

For mortgage professionals, having a strong web presence is one of the most effective ways to market their loan products and services. It helps them reach a larger audience and makes it easier for loan shoppers to find them. A good website can increase your potential client, but having just a pretty website is not enough, there must to be a strong and well thought marketing strategy in place too.

The five most important elements of a successful mortgage marketing strategy are:

Content

The content on your website is the most important thing. It is what decides if a visitor turns into a potential customer or not. Most loan shoppers visit mortgage websites to learn about their options and the entire loan process. When they don’t get what they are looking for they get frustrated and move on. Make sure to post fresh, well-researched and original content regularly on a variety of topics (including what’s hot and interests loan shoppers) to better engage with your viewers.

Your website needs to have detailed and easy to access information on all the loan products and services you offer. Make sure to put the most important key content first. It has to be compelling as well for your customers to trust you.

Multi-device Users

Your website needs to adapt to different devices used by online visitors. In 2016 there are only 19% people who use one screen ( a computer, smartphone or tablet) – Source Consumer Barometer. With over 72% people using smartphones, over 42% using tablets, ignoring the lure of a responsive website now runs the risk of alienating a large proportion of your online audience and will hurt your mortgage company marketing strategy.

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Also Responsive mortgage websites are loved by Google. According to Google, responsive websites will perform better in search rankings because they provide a better user experience than sites that are not mobile-friendly.

Get On The SERP

The most trusted method of getting information was and still is through online search results. People like and trust more what they see on a SERP. A search engine results page (SERP) is a page displayed by a search engine in response to a query by a searcher. Depending on many factors (but most importantly your targeted keywords), getting on top of search engine results page could be a breeze or an extremely difficult task. The first step to get there is to carefully optimize your website. A well optimized website will help the search engines identify what your site is all about, and how it relates to what the user is looking for.  To start with:

  1. Use meta tags (title, keyword, description…)
  2. Choose and add keywords where they belong…
  3. Have a well structured website
  4. Use Alt tags for your images
  5. Get inbound links
  6. Create and submit sitemap to search engines
  7. Add fresh content on regular basis

Social Media Marketing

Generally speaking, social media marketing refers to the process of gaining traffic or attention through social media platforms and websites. It’s recommended to create a social media marketing plan, but most of mortgage professional may take very long to create a workable plan. So instead of waiting months for a detailed comprehensive plan, just get answers to these two questions and get started.

What are you hoping to achieve through social media marketing?

Who is your target audience and what (of their interest) you should use to get their attention?

There are literately thousands of social media websites and platforms but you must at-least engage with users here:

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn

Lead Capture & Email Marketing

The ultimate goal of your website is to drive more sales. This essentially means, you MUST be focused on capturing leads for your website. A lead is simply the contact information of a prospective customer. On web, we capture leads using mortgage lead capture forms. The contact information collected can be as simple as an email address, or as detailed as a long 30 minute application.

Visitors don’t always purchase straight away, statistics say that only 1-3% of website visitors make a buying decisions the first time they visit a website. Capturing customer details allows you to continue to market to the remaining 97% of visitors who did not become your customers the first time around.

Using the email marketing you can educate them, build trust and finally convert them into customers. And again, majority of people read emails on hand held devices, so make sure your emails are mobile ready to.