SEO For Pre-designed Mortgage Websites

Q. Doesn’t the use of iReadySites mortgage websites with pre-loaded content and online applications increase the chance of having duplicate content penalties impacting SEO with Google?

Ans. We provide pre-designed websites with default content and online forms. This enables you to have a instant online presence, but yes, it’s true that many users will have the same default content and that can impact your SEO efforts with search engines. Clients who do SEO they take these content as a starting point, then modify and add new content to make them unique.

Q. Is there room in the template to add approximately 1000 word content articles on each page to help with SEO results?

Ans. Yes, our Premium plans come with an online Website Management Center which allows you to add unlimited content to existing pages to target specific keywords. Also there is no limit on creating new pages, which essentially means you can add unlimited new pages to your website.

In some cases, clients prefer to have a WordPress blog for articles, so we install a WordPress blog with a matching free theme. There is no additional cost to this service.

Tips to Create Effective Landing Page

This post assumes you know what is a landing page? If you are not sure, please visit What is a Landing Page?.

Lets start with the heat map:

I am not going to get in detail about what a webpage heatmap is, but for the time being, the red and the areas around red are more significant. These are the areas where a visitor pays more attentions, so our core stuff related to the action should be within these areas. Following tips will assist you in understanding how to use visitor heatmap  to create the immaculate lead capture landing page.

  1. The Ad and your landing page should be relevant:
    Whatever you are offering in the ad, your landing page should clearly and boldly present that. Remember they only came to this page, because you promised something on your ad, which is relevant to what they actually looking for. And they expect that your landing page, would have more of it. Make sure your headline refers directly to the ad copy that drove the click.
  2. Provide a clear call to action:
    This is the most important part, tell your online visitor what they need to do. There is no set role for how many Call to Action buttons (or text) you use on a single page. 2 are good for a short landing page and 4-5 in a long landing page.
  3. Focus on getting your visitors to do 1 thing:
    Don’t confuse your visitor, don’t suggest many types of actions, focus on one and only one thing. Write whatever you like, but to the point. The key is to take your visitor to a point,  where they know, what they need to do.  Don’t make them guess or hunt around!
  4. Start and end of the Page is the key: Most of the visitors would be reading the top and than scrolling down to the bottom to get a glimpse of what this is all about. Therefore the most important points should be at top and at the end.


How to Promote your Website?

Internet advertisement to promote your website is expensive and needs a very large budget. In comparison it is much cheaper to rank higher for your preferred keywords on the main search engines organic search results. Search Engine Optimization (SEO) is the backbone for obtaining better placement positions for particular keywords in organic search results. Some simple steps given below can do wonders for your web site:

Focus on high density Keyword Page Title

Write a descriptive title for each web page with a higher density for keywords that you want people to find you with. Use 5 to 8 words, remove as many “filler” words from the title (such as “the,” “and,” etc.), while still keeping it readable. This page title will appear hyper-linked on the search engines when your page is found. Place this at the top of the web page between the title tags, so it is shown on the blue bar at top of your internet browser.

Description META Tag

It is one of the most important yet ignored factor. Most search engines include meta description below your hyper linked title in the search results. People will click your link based on this description. So make it as appealing as possible. The description should be a sentence or two describing the content of the web page, using the main keywords and key phrases on the page you are optimizing. Don’t include keywords that don’t appear on the web page. Place the Description META Tag at the top of the web page.

Keywords in Headers H1, H2, H3…

Search engines consider keywords that appear in the page headline and sub heads to be important to the page. Make sure your desired keywords and phrases appear in one or two header tags. Use keywords in the H1, H2, and H3 tags to provide clues to the search engine.

Position Your Keywords in the First Paragraph

Give a strong opening paragraph. Google may or may not search beyond the first 200 words or so of your web site, but it definitely looks at the first paragraph. Search engines expect that your first paragraph will contain the important keywords for the introduction to the content of the page. Google might expect a keyword density in the entire body text area of maybe 1.5% to 2% for a word that should rank high, so it should not be overdone.

Use Keywords in Hyperlinks

Search engines are looking for clues to the focus of your web page. When they see words hyper-linked in your body text, they consider these potentially important, so hyper-link your important keywords and key phrases.

Create a Site Map

A site map page that links to all your pages can help search engines and visitors find your website pages, particularly if you have a larger site. Create a free account on Google Webmaster Tools, submit your sitemap there. This’ll help Google to index your web pages. There are many other important features those can be used to increase your web site visibility on search results.

Develop Web pages Focused on Each of Your Target Keywords

Develop several web pages on your site, each of which is focused on a target keyword or key phrase for which you would like a high ranking.

Linking Strategies

A linking strategy is a methodology that builds appropriate inbound links to your site and helps you achieve your overall business objectives. Also Google and other major search engines consider the number of incoming links to your website (“link popularity”) as an important indicator of relevance, more links will help you rank higher in the search engines. Google has a measure called Page Rank that reflects the quantity and quality of incoming links. All links aren’t equal. Links from trusted, popular sites help your site rank higher.

Submit Your Site to Key Directories

Submit your site to specialized directories. For instance, a mortgage professional should submit her site to mortgage directories. A site on real estate should be sent to real estate or loan directories. Link from a directory will help your ranking – and get you traffic. A directory is not a search engine. Rather, it is a hierarchical listing of sites sorted according to category and subcategory. Yahoo Directory is an important directory. Marginal directories, however, come and go very quickly, making it hard to keep up, so don’t try to be exhaustive here. Beware of directories that solicit you for “upgraded listings”. Unless a directory is widely used in your field, a premium ad is a waste of money – but the (free) link itself will help boost your Page Rank and hence your search engine ranking.

Publish a Blog

Start a blog on your website, hosted on your own domain. If you offer excellent content and regular industry comment, people are likely to link to it, increasing your site’s Page Rank.

What is a Landing Page?

In terms of online internet marketing, a landing page is any web page on a site where online visitors are sent specifically to prompt a certain action. It could be website’s home page or any page on the same site. Now the question is what’s the difference between a regular/normal page and a landing web page (sometimes also called as lead capture page).

For the answer lets take an example, suppose you decided to have a great mortgage website. You purchased a pre-designed or a custom site with many pages, about features, benefits, advantages, FAQs about your product, testimonials, educational material for loan shoppers, online applications and of course a home page. You think it’s ready and you start advertising it through different online marketing channels using text ads, banners etc.

You researched and used some great keywords and style in your ads and you start getting visitors (note: you don’t have a landing page designed), so all of them are coming to your home page because you used the main URL in your ads. Wow, great, loads of visitors. But after few days you start noticing that visitors are coming as a result of ads, but a very small portion, almost close to zero is actually converting into lead. You had a well presented site, but you MISSED something.

Yep: A Carefully Designed Landing Page.

A page to boost the conversion rate…

A page to turn visitors into leads…

A page to get the job done…

A landing pages provides a customized sales pitch for the visitor. Ads and marketing usually drive targeted traffic, so you know where about of your visitors. Provide them what they are looking for in the most effective manner and your chances of engaging the visitor goes up, as should your conversion rate.

Next question, How to design a lead capture page that seal the deal?

What is a successful website…

Most the organizations still don’t know why to have a website. Most started off in the early to mid 1990’s as a corporate novelty, but by 1999 the mentality of “If we don’t have a website we don’t have a viable business” began to flourish. With stock market bullish records of Internet based or leveraged businesses, more organizations began to relocate their businesses to the Internet.

Over the years as information technology has evolved, so have web sites. In the early 1990’s web sites were static (simple plane text), then some life was added in the shape of fonts and colorful layout. Very soon, graphics began to emerge on scene and sites became more aesthetically appealing to the consumer.

By 1998, sites started to use more sophisticated technologies such as Java and Flash, and more importantly pages and their content was generated dynamically on the fly. Sites became unbelievably full of features and cosmetically pleasing. The strong saying of “if we build it they will come”; and the “if we make it look bigger and better than our competitors with more functionality we will capture market share” began to drive web development.

No thought was made as to how traffic moved around the web and why. Most businesses just built websites and expected an enormous increase in profit. As a result of such poor planning, most online businesses failed. According to leading market research, nearly 90% of entries to a website are generated by Search Engine traffic. Similar research shows that almost 45% of sales to an e-commerce website are a direct result of a lead from a Search Engine.

If you want have a success then your main focus – even before the site is built – should be in working out how to drive targeted traffic to your web site.

The strategies that actually work BEST for websites are:

  • Website Promotion through Search Engine Optimization
  • Banner Advertisement
  • PPV, PPC & Link Exchanges with Similar Sites
  • Word of Mouth Referrals