If you are wondering whether your mortgage website design could use a makeover, ask yourself if your mortgage website is effectively bringing in new clients. And if you are marketing (which you should), is your marketing ROI on the rise?
If there are enough mortgage seekers are coming to your website but leaving immediately without taking any action. Then it’s time to revisit your mortgage website. You can even do the basics yourself there is no need to pay heavy fees just to analyze your web site. Here are few of things you can check at your own:
Is Your Website Mobile Friendly?
Yes, that is the first most question you should ask.
But, what is a Mobile-Friendly Website?
In simple words, a mobile-friendly website is a site that is designed and developed to display properly on devices with smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets. Standard desktop websites do not render well on these devices, whereas a mobile-optimized site adjusts to the smaller screen size and formats the content and interface in a mobile-friendly manner.
Why is a Mobile-Friendly Website Important?
With more and more visitors accessing your mortgage business website on mobile devices, it is important to make sure that all of your potential customers have a positive experience, regardless of what type of device they’re using to browse online. If your website takes too long to download, or is not easy to use on a mobile device, they may move along to a competitor. Having a mobile-friendly website brings with it several key advantages, including:
- Improved search visibility
- Improved user experience
- Increased lead generation
- Improved brand identity
As of April 21, 2015, Google began giving preference to mobile-optimized sites in mobile search results. And you are still running an old website, you are at risk of losing customers. You never know which device your target visitor will use, so it is important that your website is ready to work on any device they may be using.
How To Check Whether Your Mortgage Website is Mobile-Friendly?
Google’s new user-friendly tool made it easier for small mortgage businesses to see if their website is mobile friendly.
Google Mobile-Friendly Test Tool
Bing also has great mobile friendly test tool. Click here to load.
Does Your Mortgage Website Look Outdated?
Yes, this is important, your website is the first point of contact with your online prospects, and most surfers are internet savvy enough to know the latest trends. If your website gives an outdated impression, it’ll definitely going to effect your business image.
Browsers such as Chrome, Edge, Internet Explorer and Mozilla Firefox get updated every so often. If you are not diligent, aspects of your website can stop appearing the way they did originally, as changes are made to browser technology. To ensure that your website loads properly across multiple web browsers, it is a must to re-check your website often. Additionally, recent studies have shown that customers have more trust and are willing to spend more with businesses with better designed websites. If your website was developed few years back, it’s time to get a new look for it.
Your Website is Not Generating Expected Results?
You’ve an ideal website that looks awesome on all browsers and on mobile devices, loads fast and have the most latest technologies implemented, but if you still aren’t getting the results you want, it’s time to rethink. Website’s sole purpose is to build your customer base and if it’s not happening something is wrong some where.
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