Marketing Ideas For Your New Mortgage Website

As a mortgage professional, a unique professional mortgage website is one of the greatest marketing tools defining your business. Based on this theory you decided to launch a brand new website based on the latest web design trends and technologies. You worked relentlessly and the day is finally here – your fresh new website is online. Now it’s time to sit back, relax, and just wait for all those loan shoppers to find you.

Well… not quite. Launching your new mortgage website is exciting, but the job doesn’t really end here. Now you face the challenge of driving qualified targeted traffic to it.

The big question now is: What should you do to promote your new website?

There are tons of website marketing methods, some need professionals, but there are man simple strategies you can do yourself to drive steady flow of traffic to your website. Here are some of them:

  1. Add Fresh Content To Your Website Regularly
    Anyone who know a bit about digital marketing or SEO is almost certain to be familiar with the often repeated saying “Content Is King.”. Although most have heard the phrase many time, not everyone is familiar with its origin or its longevity. Perhaps it should come as no surprise that — In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. Here is an extract from it:
    “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”
    Every update you make to your mortgage website plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.Simply put, if you update your website regularly with high quality fresh content, search engines will consider it a loving gesture from you. And they’ll respond with more love by sending you quality traffic.
  2. Search Engine Optimization
    It’s no secret that no website can live without SEO (even nowadays when paid marketing is at it’s highest). According to a research from Web.com and Higher Visibility, the average small business owner (this includes mortgage professionals too) doesn’t understand much about search engine optimization and don’t use it much. But, it’s web marketing’s not so secret weapon as strong SEO strategies help drive more traffic and, therefore, more customers to websites. SEO does this by making your website more visible like making it appear further up on a search engine results page such as Google.SEO, which will improve organic search engine rankings, is a process which in a nutshell involves:

    • keyword research,
    • optimizing your website for keywords,
    • adding authoritative content on regular basis,
    • increasing quality links to your site.
  3. Use Social Media
    Ask myself, “Where do my potential customers hang out online?” The first that will come to mind will be social media.  Join Facebook groups, like pages, get on twitter, use Instagram and join other online forums. Interact with people there, provide solutions where ever you can. See if someone has asked a question in that forum that your website can answer, respond and provide them a link to your mortgage website.A great way to get notified on social media is by posting photos, animated gifs and short videos. If you’re not doing this already, you really need to be. Social media pages provide mortgage website owners a free opportunity to promote their business through text, images & movies. Don’t just use text to show what you do. Show them! Take photos of your recent mortgage closings, show the difference you make in each client’s life – the time and effort you put into getting them a home they really need.Not only do social media profile, groups and pages represent a good place to share images and videos, but they also are a great channel to get the word out about any specials or promotions going on at your mortgage company. You put time and effort into crafting fun and enticing promotions to help drive clients through the door. So, make sure they get the attention they deserve. Always share ongoing or upcoming promotions on social media and every other available platform to get them across a large audience in a small amount of time.
  4. Word of Mouth
    While online presence is pretty much essential nowadays, never underestimate the power of word of mouth when it comes to selecting a loan officer or a mortgage company. How many times have you heard someone’s loan officer described as “a friend,” “a person I’ve worked with before” or “a loan officer my co-worker referred”? Word of mouth can be great for recommendations. Most of these recommendations will be done in person, but you can also have control over recommendations by creating a review section on your website and you can use social media for this too. Facebook is a great tool for this, and works on a star rating system where Facebook users can also leave comments if they wish.
  5. Blogging
    Blogging is a great marketing tactic that can get your business more online visibility. It doesn’t just help your mortgage company; considering today’s online loan shopper behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Considering the benefits it brings to the table, you should absolutely be blogging for your mortgage business.

 

The top 3 mortgage video marketing questions we get asked

We get many questions about video promotions and marketing.

So today,  let’s do top 3 of them.

First question…

Q: Can videos make significant impact on my mortgage business?
ANS: Yes, videos are very powerful tool and can help increase the conversions significantly. These days most of mortgage professionals are using videos to educate and promote their business.

Just take a look at the following facts which are proofs that videos can skyrocket your leads, sales and profit:

  • YouTube is the SECOND most popular search engine, in the world. (In case you weren’t sure, number 1 is Google)
  • Forrester Research found that video increases the chance of a front-page Google result by 53 times! And considering only 10% of users look past the first page of search results, the first page is where you need to be!
  • Over 20 MILLION videos are uploaded to Facebook each month.
  • 39 BILLION videos are viewed per month in the U.S. That is 211 videos viewed and 16 hours of time spent per person, per MONTH!
  • Video accounts for 79% of global internet traffic – Tubular Insights
  • You can see a 157% INCREASE in organic traffic by including videos on your site – Marketing Sherpa
  • Social video generates 1200% more shares than text & images combined – Brightcove
  • Video users see 27% higher click-through rates and 35% higher web-conversion rates – Vidyard
  • 64% of customers are more likely to buy a product after watching a video about it – Hubspot
  • Almost 50% of internet users look for videos related to a product or service before visiting a store – (Think With Google)
  • People spend on average 2.6x more time on pages with video than without video. – (Wistia)
  • Including Demo video in a landing page can increase conversion by 80%. – (Eye View)

Next question…
Q: I know that video marketing is powerful. But will it work for commercial mortgage business?
ANS: Absolutely!

No matter what you are or what type of business you have… Residential, Commercial, Reverse, Real Estate, Small Business Loans…

There’s great opportunity and advantages if you are using video for your marketing.

And if you decide to stay away from it, you’ll be putting yourself at a great disadvantage when compared to your competitors who do use videos in their mortgage marketing.

Alright, one more questions…

Q: How can I get videos when I don’t have money to hire expensive freelancers and I don’t any complicated video creation process?
ANS: It’s true that not everybody is an expert in making creative-engaging videos…

And not everybody has enough budget to hire professional video makers.

However, with video creation software and tools like VideoMakerFX, Explaindio, VideoScribe, Camtasia, and others it became so easier for people to create their own videos.

OR… even simpler, one can just use video templates from video templates marketplace such as VideoHive, VideoStocks, etc.

 

Customized Unique Mortgage Website Home Page Design

We provide pre-designed websites with default content so that mortgage professionals can get a fast start. Instead of writing content from scratch they can just modify the existing pages, add/delete text, add their own images and even videos to have a unique mortgage website for better search engine rankings.

Most of the clients can add text and images but when it comes to changing the overall look of website it gets difficult for them.

This is where iReadySites designers come in, if you want a home page tailored to your specific requirements, our designer can help. We can customize our mortgage website designs to make them more unique to you and your business requirements. We’ll build a mortgage website home page that helps you drive interest in your products and services. A customer centeric website design customized to your business theme & goals. Stand out from the competition, improve user experience & conversions. And our professional web design service, is that one right step in establishing a compelling brand presence.

Here is a recent custom home page design we did:

NaplesCommercialCapital.com home page design

Contact us today for custom mortgage website home page design.

Email Marketing vs Social Media: Are loan officers focusing on the right channel?

Most loan officers promote their mortgage business through both social media and email.

But which one is better? With so many consumers on social media these days, you may be wondering whether you should spend more of your time (and marketing budget) on, social media or email.

Over the past decade social media has grown exponentially and has become a major fixture in the online marketing landscape. It’s here to stay and you should use it your marketing strategies.  But email marketing is still ahead of social media. here is why:

  1. There’s only one medium with email and there are several (Titter, Facebook, Instagram, LinkedIn, etc.) with social media. Which ultimately means you need to spend less time on email.
  2. It also gives you opportunity to speak directly (one on one) with your prospect loan buyer.
  3. You have more time to get the attention of the end user. Average person spends 30 hours a week looking at email (vs. ~14 hours a week on social media).
  4. Email has been around for quite a bit longer than social media. People are more familiar and depending on your client demographics might be the best medium to use for your next marketing campaign. It has a bigger user base. The Statista estimates that by the end of 2018, more than 3.8 billion people worldwide will use email. “In 2017, global e-mail users amounted to 3.7 billion users. This figure is set to grow to 4.3 billion users in 2022.”
  5. Roughly there will be 281.1 billion emails are going to be sent or received in 2018.
  6. Email marketing has the highest ROI. The median ROI for email is 122%. Social media comes in at a second place, with a ROI of just 28%.
  7. Almost 60% of internet users check their email inbox first thing in the morning, before checking at their Facebook, Twitter or other social media accounts.

So if you have to choose one that would be email marketing but mortgage online marketing can’t afford to ignore social media.

4 Tips For Lead Generating Commercial Mortgage Websites

Your commercial mortgage website is the first tool that can keep you stand tall among competition, but only if it is built for visitors. Not to satisfy your own personal aesthetic sense. What look good to you may not be the ideal website for general visitor. When you decide to have or design a website, you need to keep the end-use in mind. What he/she needs and how you can make their visit to your website a worth-while experience.

So the first thing is always to have an engaging website. Engaging commercial commercial websites create lasting first impression, give companies credibility and can help generate commercial leads. So how can your capture the interest of your online visitors and increase user engagement amidst this competitive landscape? Here are 5 tips that can get you started:

1) Responsive Web Design (RWD)

It’s a technique or method to design commercial websites so that the website will “respond” to different sizes of device windows (called “viewports”). The ultimate goal is so that with any device, small or large, mouse or touch, the website visitor or user can easily use the website with the same functionality as if it were being viewed on a traditional desktop computer.

A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, videos and CSS3 media queries.

Responsive web design has become more important as the amount of mobile traffic now accounts for more than half of total internet traffic.  Therefore, Google announced Mobilegeddon in 2015, and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device.

2) Focus on SEO:

You cannot generate leads if people can find you! Search engines like Google, Bing and Yahoo can send you valuable traffic. Online loan shoppers normally use search engines when looking for commercial loans, so knowing how you can utilize them for your site’s favor is a good thing.  SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. And so, it is my strong opinion that if you’re running any online marketing efforts, you focus on SEO too.

The fact of the matter is, organic search is the single most driving source of traffic to most of the commercial mortgage websites. Not to mention, it’s FREE too. It will also introduce your loan company to a whole new set of people. In order to truly realize the most value from SERPs, you must pay careful attention to your search engine optimization efforts.

3) Use Catchy Images And Headings

There’s no shortage of content on the Internet. Every day, millions of blog posts are published. If you’re a commercial loan agent who owns a website and do content marketing, all that content creates a challenge. How can your website stand out?

Images grab attention – As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Human beings are visual beings, so showing a striking selection of professional images is pretty much the most straightforward way in selling commercial loans. Indelible, crave-able images have become in high demand in the world of content marketing, and the push for visual content seems to only be getting stronger. Always have a header image for your blog posts.

A striking headline is extremely important to bring the reader in to view an article or advertisement. Catchy headlines can make or break your content. Great headlines give you an edge and convince your audience to read and respond to your copy.  This is a complete topic in itself but in general write a headline that grabs user attention and entice them to read more. Try to use your reader’s “how-to” instinct and/or ask a provocative question in the commercial mortgage loan article headline.

4) Clear & Effective Call-to-Action (CTA)

A commercial mortgage website or even a commercial mortgage landing page is incomplete without a clear call to action, a response you want users to complete. But question is how do you encourage users to act? How do you create an effective call to action?

Follow these guidelines to create CTAs that adhere to established best practices. CTAs should be:

  • Visually striking with web page content that compels your visitors to click the offer
  • Brief: A couple of words is best, no more than five is ideal
  • Action-oriented: Begin with a verb like “Start”, “Signup”, “Download” or “Register”
  • Located in an easy-to-find spot on the webpage
  • Good Design: A colorful button that contrasts with the color of the page is a good strategy to get the user’s attention.
  • High Visibility: Because the call to action should be the most noticeable thing on the page, the font size should be large enough to command attention.
  • Easy to understand and clear: Be sure to state exactly what the visitor will get if they click on the CTA.
  • A no-obligation statement that removes or reduces risk. Any type of money-back guarantee or short free trial period helps convince the user that there is little risk in completing the transaction.

 

Why Have a Secure Commercial Mortgage Website

Having a secure commercial mortgage website not only gives online loan shoppers a sense of security as they browse your content, it can also help in search results since Google has taken a strict stance to ensure that it protects the privacy of their consumers. Security, they say, has always been “a top priority” for them.

Back in 2014 Google announced that having a SSL 2048-bit key certificate on your site will give you a ranking boost. Here we are almost in the last quarter of 2017, so what does this mean for mortgage website SEO now, and is making the switch to HTTPS worth it? To answer that, let’s look at the following:

HTTP vs HTTPS

In a layman’s terms, Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol which lets visitors view a site and send information back to the Web server. The ‘S’ at the end of HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted and secured.

The most important difference between the two protocols is the SSL and now a days TLS certificate.

The SSL certificate encrypts the information that users supply to the site, which basically translates the data into a code. Even if someone manages to steal the data being communicated between the sender and the recipient, they would not be able to understand it due to this encryption.

TLS (Transport Layer Security) protocol helps provide data integrity, which helps prevent the transfer of data from being modified or corrupted, and authentication, which proves to your users that they are communicating with the intended commercial mortgage website.

SEO Advantages Of Switching To Secure Mortgage Website

Following Google’s recommendations to change to a secure website is a simple, safe and smart decision for mortgage loan officers. Doing so will benefit the security of your mortgage and real estate website (and your customers), but there can also be additional SEO benefits such as:

Better Ranking on SERPs: Google has mentioned it is a ranking factor – and even if it is only a small factor, it may just be enough to give you an edge over a competitor.

The Process of Changing from HTTP to HTTPS

Here are the simple steps to migrating your commercial mortgage website from HTTP to HTTPS:

  1. Get a dedicated IP Address: It’s not mandatory but having a dedicated IP address will give you far better results.
  2. Purchase an SSL certificate SSL certificate costs and payment links are on the following page:https://www.namecheap.com/security/ssl-certificates.aspx
  3. Install your SSL certificate on your website’s hosting account, in most cases your hosting provider will do his for you.
  4. Make sure that all the website links are changed from http to https so they are not broken after the https switch,
  5. Set up 301 redirects from HTTP to HTTPS so that search engines are notified that your site’s addresses have changed and so that anyone who has bookmarked a page on your site is automatically redirected to the https address.

 

Residential Mortgage Website FAQs

Question: We are interested in design #812. How soon can we be posted?

Steps towards getting a website up and running are as follows:

  • Signup
  • Name server switch at your domain registrar
  • After the signup we need basic details to personalize the website.
  • Website setup, this normally takes six to eighth business hours.
Questions: Cost is $552 for 2 years? Are there any discount codes?

Yes, biennial plan cost is $552. Right now we are running a 40% discount on all Premium plans for a limited number of clients (offer will expire at midnight 11th Sept, 2017). So if you manage to use this, your first biennial payment would be $331.2 (not $552). Please enter SEPT11 in the “Coupon Code” field at checkout.

Question: Are there any hidden costs?

This is what we provide with every website and there are no hidden charges: http://www.ireadysites.com/premium-residential-mortgage-website-features.html.

Key features include:

  • Mobile friendly responsive design
  • 9+ online forms and applications
  • Over 100 pages of default mortgage related content
  • 4 Mortgage/Financial Calculators
  • State of the art Website Management Center to handle everything from within a browser
  • Free hosting, logo design and setup.

To see what your website visitors will get in their browser windows, please check the live demos at: http://www.ireadysites.com/demos/

Available designs are listed with preview on this page: http://www.ireadysites.com/residential-mortgage-website-templates.html

Question: Can we change copy?

We provide website with default content. You can remove what you don’t need/like and yes, you can always add your own content/pages.

Question: Move anything around?

If by this you mean, would you be able to move text and images around, would you be able to move links around, would you be able to move pages from one category to another then the answer is Yes, you can do that.

Question: How do we pay?

Signup is an online process, please go to http://www.ireadysites.com/order-now.html to place your order. 2Checkout.com handles the payments on our behalf.

Question: How do we get support?

Support is primarily through email and online chat. And if needed we can have a phone conversation as well.

Question: Do we get email addresses?

Yes, you can create email addresses on the free hosting. It comes with 2GB of disk space.

Question: We already have a domain.

We don’t offer domain registration, so it’s great to know you already have a domain name.

Question: We do not want a reverse mortgage website but we want to mention it.

We provide website with default content related to your niche after that if you want to add pages on reverse, loan modification, small business loans, commercial, real estate or any area related to your business, there are no restrictions on that.

Question: Can I see some of your live mortgage websites?

We are serving mortgage professionals across United States since 2009. Here are some of our recent residential website clients:

  • https://mywmllc.com/ (GA)
  • http://www.212mortgagegroup.com/ (MD)
  • http://www.rich4loans.com/ (CA)
  • http://www.future.loans/ (FL)
  • http://johnvarnermortgage.com/ (TX)
  • http://inspyremortgage.com/ (CO)
  • http://sdmilitarylending.com/ (CA)
Question: Is there a real website with this template (RES-812) that I can visit?

Here is an implementation of RES-812. http://www.joemorrismortgage.com/ (KS)

Convert My Commercial Mortgage Website To A WordPress Site

Should I convert my iReadySites commercial mortgage website to a WordPress site?

It’s your decision to have your website on any platform, environment or technology you like.

But if you’ve been told WordPress websites bring better search engine results, host your website on a dedicated IP address. Purchase and install a SSL certificate to make your website traffic secure. Just choose a suitable SSL plan and your hosting company would do this for you. And it won’t be expensive at all. This would greatly help your website rankings on all major search engines especially Google, Bing, Yahoo and AOL.

And then iReadySites team can install a WordPress blog (with matching free theme) on top of your current website for regular blog posts.

Contact us if you have any question or concerns.

Mortgage Website Design Solution By iReadySites

Premium mortgage website design solutions for loan professionals and experts. We have been serving the mortgage industry since 2009 and have in-depth knowledge of everything that makes a great online web presence. Take advantage of custom lead capture tools developed specifically for the America’s mortgage industry.

We have all the features you will ever need for your mortgage website:

Responsive / Mobile Friendly Websites

All the website we design and develop are mobile friendly and fully responsive to adapt to any screen size.

Clear Contact Details & Calls To Action

Prominent and easy “Call To Actions” for prospects to get in touch.

Tons Of Default Web Pages

Every website comes with professionally written target driven web pages. Additionally your site will have interactive features in abundance to guarantee repeat visits and high level usage.

Mortgage Calculators

There is no better way to keep visitors on your website than showing how much they can afford to borrow and what their home loan repayments will be. Modern mortgage & finance calculators that work for online loan shoppers.

Responsive Sliders

By using a slider you can place all your important content in a visually appealing and interactive slideshow at the top of the page before your main mortgage content. This allows users to quickly see the highlights and take action.

Lead Notification

You get an email notification straight to your email inbox every time a mortgage form gets submitted by an online visitor.

Unlimited Color Schemes

Our mortgage website templates can be converted into any color of your choice. For example you like a design which has a green theme but your company color is blue and red, just let our team know and they’ll change the theme color scheme as per your exact needs.

Excellent Personal Level Support

Our technical support team provides comprehensive support to our mortgage website clients. Our team of qualified and experienced support staff assures a thoroughly professional approach at all times.