As a mortgage professional, a unique professional mortgage website is one of the greatest marketing tools defining your business. Based on this theory you decided to launch a brand new website based on the latest web design trends and technologies. You worked relentlessly and the day is finally here – your fresh new website is online. Now it’s time to sit back, relax, and just wait for all those loan shoppers to find you.
Well… not quite. Launching your new mortgage website is exciting, but the job doesn’t really end here. Now you face the challenge of driving qualified targeted traffic to it.
The big question now is: What should you do to promote your new website?
There are tons of website marketing methods, some need professionals, but there are man simple strategies you can do yourself to drive steady flow of traffic to your website. Here are some of them:
- Add Fresh Content To Your Website Regularly
Anyone who know a bit about digital marketing or SEO is almost certain to be familiar with the often repeated saying “Content Is King.”. Although most have heard the phrase many time, not everyone is familiar with its origin or its longevity. Perhaps it should come as no surprise that — In January 1996, Bill Gates wrote an essay titled “Content is King”, which was published on the Microsoft website. Here is an extract from it:
“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.”Every update you make to your mortgage website plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a “dead” entity – with no life and nothing new to offer.Simply put, if you update your website regularly with high quality fresh content, search engines will consider it a loving gesture from you. And they’ll respond with more love by sending you quality traffic. - Search Engine Optimization
It’s no secret that no website can live without SEO (even nowadays when paid marketing is at it’s highest). According to a research from Web.com and Higher Visibility, the average small business owner (this includes mortgage professionals too) doesn’t understand much about search engine optimization and don’t use it much. But, it’s web marketing’s not so secret weapon as strong SEO strategies help drive more traffic and, therefore, more customers to websites. SEO does this by making your website more visible like making it appear further up on a search engine results page such as Google.SEO, which will improve organic search engine rankings, is a process which in a nutshell involves:- keyword research,
- optimizing your website for keywords,
- adding authoritative content on regular basis,
- increasing quality links to your site.
- Use Social Media
Ask myself, “Where do my potential customers hang out online?” The first that will come to mind will be social media. Join Facebook groups, like pages, get on twitter, use Instagram and join other online forums. Interact with people there, provide solutions where ever you can. See if someone has asked a question in that forum that your website can answer, respond and provide them a link to your mortgage website.A great way to get notified on social media is by posting photos, animated gifs and short videos. If you’re not doing this already, you really need to be. Social media pages provide mortgage website owners a free opportunity to promote their business through text, images & movies. Don’t just use text to show what you do. Show them! Take photos of your recent mortgage closings, show the difference you make in each client’s life – the time and effort you put into getting them a home they really need.Not only do social media profile, groups and pages represent a good place to share images and videos, but they also are a great channel to get the word out about any specials or promotions going on at your mortgage company. You put time and effort into crafting fun and enticing promotions to help drive clients through the door. So, make sure they get the attention they deserve. Always share ongoing or upcoming promotions on social media and every other available platform to get them across a large audience in a small amount of time. - Word of Mouth
While online presence is pretty much essential nowadays, never underestimate the power of word of mouth when it comes to selecting a loan officer or a mortgage company. How many times have you heard someone’s loan officer described as “a friend,” “a person I’ve worked with before” or “a loan officer my co-worker referred”? Word of mouth can be great for recommendations. Most of these recommendations will be done in person, but you can also have control over recommendations by creating a review section on your website and you can use social media for this too. Facebook is a great tool for this, and works on a star rating system where Facebook users can also leave comments if they wish. - Blogging
Blogging is a great marketing tactic that can get your business more online visibility. It doesn’t just help your mortgage company; considering today’s online loan shopper behavior, business blogging is becoming essential to maintaining an online presence, standing out above the competition, and even obtaining customers. Considering the benefits it brings to the table, you should absolutely be blogging for your mortgage business.
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